Tourism Kelowna Welcomes Darby Svendsen to the Team
On September 5, Tourism Kelowna was pleased to welcome its newest team member,Darby Svendsen, who will be the lead for Social Media & Content…
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Tag: Content Marketing
Local Activation Encourages Area Residents to #exploreKelowna This Winter
During the last quarter of 2022, traditionally a slower time of year for tourism in and around Kelowna,our team executed a local activation to connect residents with businesses and experiences…
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2023 Marketing and Advertising Opportunities
With 2023 just around the corner, now is the time to planyour marketing and advertising efforts for the year ahead. Tourism Kelowna offers a selection of advertising and marketing programs that will help increase awareness and exposure of your business. …
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Tourism Kelowna Launches #exploreKelowna Creator Program
As Tourism Kelowna's social media channels and content needs grow, it's important to showcase our region through different mediums, as well as from a local point of view, so that's why we've launched the #exploreKelowna Creator Program…
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Meet the Tourism Kelowna Team: Steve Small
While visiting family in Oliver during spring 9 years ago, Steve Small stayed in Kelowna for one night during the trip and from there, decided it was the place to call home…
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2022 Marketing and Advertising Opportunities
With 2022 around the corner, now is the time to planyour marketing and advertising efforts for the year ahead. Tourism Kelowna offers a selection of advertising and marketing programs that will help increase awareness and exposure of your business. …
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Stakeholder Plug-In Session Provides Insight on Marketing 2021 and Beyond
Last week, more than 40 attendees participated in our second virtual Stakeholder Plug-In Session, Marketing 2021 and Beyond. The sessions were created to foster connection, encouraging our stakeholdersto "plug-in" with our team, with each other, and with relevant information, trends, and issues in our industry…
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Spring Local Activations Review
Through the winter and spring, our marketing and communications team was fully engagedin creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…
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New Content Features Encourage Staycations
The 2020/21 winter season has beentough for the tourism industry, with hotels among the hardest hit—normal occupancy levels during the winter in Kelowna are around 40-50%, but this year they have been as low as 20%. In an effort to boost hotel occupancy by encouraging staycations through the rest of winter and into spring, Tourism Kelowna is developing new content features focused on the local market…
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