Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Sharing Kelowna Stories at GoMedia 2019

Tourism Kelowna, along with nearly 140 destinations and attractions (including 36 from BC), participated in GoMedia 2019 in Ottawa, Ontario, in mid-August. The annual media marketplace attracts travel writers, editors, producers, and photographers from Destination Canada's 11 key international markets.…

Tourism Kelowna Welcomes Carla Young

Earlier this week, Carla Young joined Tourism Kelowna's team, taking on the Travel Media & Communication role. Carla will co-ordinate our earned media program, working with travel media and journalists to ensure our efforts are strategically connected to our overall destination marketing and communication strategy.…