2022 Travel Media Review and Look Ahead to 2023
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
2 min read
After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…
2 min read
The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …
3 min read
Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
1 min read
Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …
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May 29, 2021, was a great day in Kelowna, not only was the weather warm and sunny but it was also the second annual Love for Kelowna Day! Throughout National Tourism Week, which ran from May 23 to 30, we posted profiles on the #exploreKelowna blog and videos to social media of several residents…
1 min read
This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…
2 min read
Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
1 min read
The Travel Media Association of Canada (TMAC) BC Chapter has been hosting online Zoom events since the beginning of the COVID-19 pandemic to connect tourism industry members and media in a casual and fun way and this month Tourism Kelowna was lucky enough to be the hosts…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial