Join Destination BC's Tourism Marketing Committee
Destination BC (DBC) is currently seeking tourism industry members to join its Tourism Marketing Committee (TMC) for the 2025-2027 term…
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Posts From: August 2024
Tourism Digital Academy: Build Your Digital Marketing Knowledge and Skills
Destination BC (DBC) offers numerous learning resources for tourism-based businesses, including the 8-week Tourism Digital Academy. …
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Elevating Kelowna’s Business Events Profile at CMEExpo 2024
The return of the Canadian Meetings + Events Expo (CMEExpo) this year brought a fresh wave of excitement among industry professionals. Tourism Kelowna, alongside a few partners—Delta Hotels by Marriott Grand Okanagan Resort, Hyatt Place Kelowna, and 50th Parallel Estate Winery—proudly joined the Experience BC aisle again, which featured a record-high participation from 12 destinations across the province…
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Support Local Farmers by Participating in Kelowna AppleFest
As the vibrant days of summer begin to wane, Kelowna is gearing up to celebrate the first-ever Kelowna Apple Fest, a city-wide event from August 31 to September 8…
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2024 Summer / Fall Marketing Update
After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…
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Destination Development Update: 2024 Priorities, Activities, and Projects
Tourism Kelowna’s destination development journey started in 2019 and culminated with the release of the Tourism Destination Development Plan (TDDP) at the end of 2022. …
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Encouraging Summer Travel Through Targeted 'Explore Now' Campaign
Tourism Kelowna, District of Lake Country, and Visit Westside partnered to launch a campaign in the Lower Mainland to encourage visitation to the Central Okanagan this summer…
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#exploreKelowna Creator Program: Summer 2024 Results
The #exploreKelowna Creators have recently posted their first round of content, resulting in an incredible collection of stories that highlight the magic of summer in Kelowna, making the initial phase of the program a success…
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Tourism Kelowna 2024 Spring Quarter Recap
As a leading destination management organization, our mission is to collaborate with tourism businesses in the Central Okanagan to create a tourism economy that is sustainable and welcoming for visitors and residents…
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Tourism Industry Indicators Update: Winter/Spring 2024
Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market…
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