Destination BC (DBC) offers numerous learning resources for tourism-based businesses, including the 8-week Tourism Digital Academy, which was launched in 2020 and designed for business owners or marketing team members who are looking to build their digital marketing knowledge and skills to an intermediate level. 

The comprehensive online program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action. The program includes interactive sessions, technical tutorials, one-on-one coaching, audits of your digital footprint, marketing plan templates, and networking opportunities.

There are two upcoming intakes, each running for 8-weeks beginning the week of:

  • January 10
  • January 17

Applications for the January start dates are now being accepted through DBC's online form.

Eligibility and Application: 

The program is free for all participants. To be eligible you must:

  • Be a BC-based tourism business;
  • Have an active website;
  • Demonstrate through the application form a minimum level of digital marketing experience; and
  • Be able to dedicate up to 10 hours per week for the classes.

Businesses who are interested can find more information about the program and application process on DBC's website. There, you can also access DBC's Learning Centre, which offers additional resources and tools to help build your knowledge and skills in a variety of areas including digital marketing, social media marketing, accessible tourism, and more. 

Further education opportunities, as well as advisory services, can also be accessed at no charge through Small Business BC, thanks to DBC's partnership with the organization. Visit DBC's website for more information on how to access these services.  

If you have any questions about the Tourism Digital Academy or DBC's other educational offerings, please email