Destination BC (DBC) offers numerous learning resources for tourism-based businesses, including the 8-week Tourism Digital Academy, which was launched in 2020 and designed for business owners or marketing team members who are looking to build their digital marketing knowledge and skills to an intermediate level. 

The comprehensive online program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals to building a better understanding of SEO, website usability, content, email marketing, analytics and more – you’ll leave the program with the confidence and knowledge to put that plan into action. The program includes interactive sessions, technical tutorials, one-on-one coaching, audits of your digital footprint, marketing plan templates, and networking opportunities.

Applications are now being accepted for the next intake for the program, which will begin on March 28, 2022, incorporating daytime and evening hours with the following schedule: 

  • Tuesday & Thursday – two interactive live sessions each week, alternating during working hours and evening, both should be attended (4 hours total per week)
    • Tuesday 9:30 a.m. – 11:30 a.m.
    • Thursday 6:30 p.m. – 8:30 p.m.
  • Wednesday – one live technical tutorial each week during the evening (1 hour total per week)
    • Wednesday 6:30 p.m. – 7:30 p.m.
  • Homework assignments (up to 5 hours each week)
    • Done on your own time each week with a Sunday deadline

Eligibility and Application: 

The program is free for all participants. To be eligible you must:

  • Be a BC-based tourism business;
  • Have an active website;
  • Demonstrate through the application form a minimum level of digital marketing experience; and
  • Be able to dedicate up to 10 hours per week for the classes.

Businesses who are interested can find more information about the program and application process on DBC's website.

Those who prefer to work on their own can access a free, self-guided version of the course for up to 6 months. The program includes a marketing plan template so businesses can easily develop their own plan after working through the course material. 

Tourism industry members can also find additional resources and tools on DBC's Learning Centre to help build their knowledge and skills in a variety of areas including digital marketing, social media marketing, accessible tourism, and more. 

Further education opportunities, as well as advisory services, can also be accessed at no charge through Small Business BC, thanks to DBC's partnership with the organization. Visit DBC's website for more information on how to access these services.  

If you have any questions about the Tourism Digital Academy or DBC's other educational offerings, please email