Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
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We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…
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Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
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This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
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TravMedia's 12th annual International Media Marketplace (IMM) took place in New York City towards the end of January, allowing Tourism Kelowna to meet with highly qualified travel media and content creators…
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