Summer 2021 Travel Media Update
1 min read
Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …
Tag: travel media
2021 Travel Media Update
1 min read
This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…
2020 Media Review and Look Ahead to 2021
2 min read
Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
Travel Media Update
2 min read
Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
Kelowna Media Placements: August 2019
1 min read
August was an exciting month for Kelowna media placements. Huge reach was achieved in the US via the New York Times in print and online…
Tourism Kelowna Welcomes Carla Bechard
1 min read
Earlier this week, Carla Bechard joined Tourism Kelowna's team, taking on the Travel Media & Communication role. Carla will co-ordinate our earned media program, working with travel media and journalists to ensure our efforts are strategically connected to our overall destination marketing and communication strategy.…
Tourism Kelowna Pitches to Travel Media in Calgary, Vancouver, and Seattle
1 min read
Tourism Kelowna, along with representatives from Destination British Columbia, the province's regional tourism entities, and large destinations, travelled to Calgary, Vancouver, and Seattle in mid-May to meet with travel media and share stories for consideration in upcoming travel features…
Thanking Jennifer Widmer for her Contributions to Tourism Kelowna
1 min read
The Tourism Kelowna team member who has helped pitch stories, host media and influencers, and help get Kelowna in the headlines is leaving our organization at the end of the week: Jennifer Widmer's last day is Friday, May 3. …
Kelowna Media Placements: November 2018
2 min read
As November winds down, here’s a selection of (the more than 20) media placements Kelowna has garnered this month as a result of our earned-media strategy…
12 Months of Earned Media Hosting and Coverage
2 min read
Tourism Kelowna enacts a number of marketing tactics in an effort to drive travellers to Kelowna and encourage visitor spending and participation in many destination activities and attractions. Our earned-media strategy works to showcase Kelowna as an urban, lakeside, culinary capital, surrounded by agriculture and natural beauty, perfect for year-round exploration…
Kelowna is situated on the traditional, ancestral, and unceded territory of the syilx/Okanagan people
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
