Knowledge Base: Working with Travel Media, Influencers, and Content Creators
3 min read
You can spread the word about your business and its offerings in numerous ways, including working with travel media, influencers, and content creators…
Tag: travel media
Travel Media Round Up: Spring/Summer 2023
2 min read
Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…
Pitching Kelowna's Year-Round Appeal to Key Canadian Media
2 min read
For the first time since 2019, Tourism Kelowna attended the annual Travel Media Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…
2022 Travel Media Review and Look Ahead to 2023
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
Summer 2022 Travel Media Round Up
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
Tourism Kelowna Welcomes Shereen Abbas to the Team
1 min read
Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…
Spring 2022 Travel Media Update
2 min read
After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…
Kelowna Media Placements: Winter 2022
2 min read
The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …
Meet the Tourism Kelowna Team: Carla Bechard
4 min read
Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…
2021 Travel Media Review and Look Ahead to 2022
3 min read
Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2023 Tourism Kelowna
