2022 Travel Media Review and Look Ahead to 2023
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In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
3 min read
In 2022, Tourism Kelowna's Travel Media program resumed in a reduced capacity, allowing our team to once again showcase our destination through select familiarization tours…
2 min read
Summer 2022 in Kelowna was a success for media coverage, with numerous pieces highlighting the region being published through a variety of outlets. Here are some highlights of the coverage that resulted from recent media trips and familiarization (FAM) tours.…
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Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…
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After scaling back during the pandemic, travel media requests and visits have picked up throughout the spring—from April to June, our team supported 14 travel media and influencers…
4 min read
There are numerous ways you can spread the word about your business and its offerings, including working with travel media, influencers, and content creators…
2 min read
The excitement to travel has been building and with restrictions slowly being lifted over the past few months, published travel media articles have helped keep Kelowna and area top of mind for potential visitors. …
4 min read
Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…
3 min read
Though Tourism Kelowna's Travel Media program was on hold throughout 2021, we were able to support a handful of visits in collaboration with our partners at Destination BC, Thompson Okanagan Tourism Association, Serena PR, and Wine Growers of BC…
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Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …
1 min read
This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial