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Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
2 min read
Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
1 min read
August was an exciting month for Kelowna media placements. Huge reach was achieved in the US via the New York Times in print and online…
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Earlier this week, Carla Young joined Tourism Kelowna's team, taking on the Travel Media & Communication role. Carla will co-ordinate our earned media program, working with travel media and journalists to ensure our efforts are strategically connected to our overall destination marketing and communication strategy.…
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Tourism Kelowna, along with representatives from Destination British Columbia, the province's regional tourism entities, and large destinations, travelled to Calgary, Vancouver, and Seattle in mid-May to meet with travel media and share stories for consideration in upcoming travel features…
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The Tourism Kelowna team member who has helped pitch stories, host media and influencers, and help get Kelowna in the headlines is leaving our organization at the end of the week: Jennifer Widmer's last day is Friday, May 3. …
2 min read
As November winds down, here’s a selection of (the more than 20) media placements Kelowna has garnered this month as a result of our earned-media strategy…
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Tourism Kelowna enacts a number of marketing tactics in an effort to drive travellers to Kelowna and encourage visitor spending and participation in many destination activities and attractions. Our earned-media strategy works to showcase Kelowna as an urban, lakeside, culinary capital, surrounded by agriculture and natural beauty, perfect for year-round exploration…
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To kick off October, members of Tourism Kelowna's marketing and communications team travelled to Calgary to attend GoMedia Canada 2018, hosted by Destination Canada and Tourism Calgary…
2 min read
Jenny McAlpine was Communications Coordinator for Tourism Kelowna for the last 3 years; her last day…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
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