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Tag: travel media

Kelowna Winter Shot - SITE

Team Transition: Wishing Shereen Abbas well on maternity leave, welcoming Lindsay Kelm

By Chris Shauf, Director of Marketing & Communications on Feb. 24, 2025

We have some exciting team updates: AsShereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…

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2025 Winter Media FAM Tour - Group Photo

Travel Media Update: Highlighting Winter in Kelowna

By Shereen Abbas, Travel Media & Communications on Jan. 31, 2025

Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…

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Writers visit Quails’ Gate Estate Winery on e-bike tour

2024 Travel Media Review

By Shereen Abbas, Travel Media & Communications on Jan. 08, 2025

This past year brought media from all over Canada and North America to our destination during the shoulder seasons, wheretrips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…

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Knowledge Base: Working with Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Oct. 25, 2024

Working with travel media and content creatorsis a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…

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Rose Maunder, Visitor Services of RDCO hosts Nocturnal Walk at Johns’ Family Conservancy Park.

Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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TMAC 2024

Showcasing Kelowna at the 2024 Travel Media Association of Canada (TMAC) Conference

By Shereen Abbas, Travel Media & Communications on Jul. 02, 2024

Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…

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IMM 2024 - appointments

Showcasing Kelowna to Top Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Feb. 06, 2024

TravMedia's 12th annual International Media Marketplace (IMM) took place in New York City towards the end of January, allowing Tourism Kelowna tomeet with highly qualified travel media and content creators…

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Media Tour - April 2023

2023 Travel Media Review and Look Ahead to 2024

By Shereen Abbas, Travel Media & Communications on Dec. 20, 2023

2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…

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Travel Classics 2023

Travel Media Round Up: Spring/Summer 2023

By Shereen Abbas, Travel Media & Communications on Oct. 03, 2023

Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter isa key focus for our team this year…

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TMAC Media Marketplace 2023

Pitching Kelowna's Year-Round Appeal to Key Canadian Media

By Shereen Abbas, Travel Media & Communications on Jun. 19, 2023

For the first time since 2019, Tourism Kelowna attended the annual TravelMedia Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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