Spring Local Activations Review

2 min read

Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…

Adapting Consumer Behaviours During COVID-19

7 min read

COVID-19 has continued to transform the travel and tourism industry and influence consumer needs and behaviours. Recent research by the BC Regional Tourism Secretariat found that only 25% of BC tourism firms are operating 'business as usual'. While some habits changed immediately, others continue to evolve and shift over time. It's important to keep up with as many of these changes as possible to help you best meet or anticipate consumer habits…

Answering Your Questions During COVID-19: Part Two

2 min read

As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This second set of questions delves further into our team’s work…

Answering Your Questions During COVID-19

3 min read

As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This first set of questions speaks to the need to temporarily pause our destination marketing efforts and increase our efforts to connect local consumers with businesses until we're able to market to visitors again. …

Knowledge Base: Resources, Communication, and Messaging during COVID-19

3 min read

The COVID-19 pandemic continues to evolve and is having a direct and significant impact on the tourism industry in Kelowna and around the world. Our plan is to help preserve our local visitor economy during these unprecedented times. When it is safe to do so, we will make an additional push to help local businesses recover, and will then develop our ongoing planning to promote our destination…