In the final quarter of the year, our team continued to advance its strategic priorities by reinforcing Kelowna’s positioning as a values-led, four-season destination while laying the groundwork for long-term resilience and growth…
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The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses and to better understand the brand development process, the meaning behind the brand, and ways to bring this destination brand to life…
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Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
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Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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On September 27, visitors, residents, and local businesses came together once again for the 6th Annual Love for Kelowna Day, sharing their love for our region and celebrating the role tourism plays in shaping the vibrant community we call home. What began during the pandemic as a grassroots initiative has now grown into an event that reinforces the connection between residents, businesses, and the visitor economy…
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We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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At Tourism Kelowna, we’re always looking for new and effective ways to keep our members informed and engaged…
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As a leading destination management organization, our mission is to collaborate with tourism businesses in the Central Okanagan to create a tourism economy that is sustainable and welcoming for visitors and residents…
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Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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As a leading destination management organization, our mission is to collaborate with tourism businesses in the Central Okanagan to create a tourism economy that is sustainable and welcoming for visitors and residents…
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