On September 27, visitors, residents, and local businesses came together once again for the 6th Annual Love for Kelowna Day, sharing their love for our region and celebrating the role tourism plays in shaping the vibrant community we call home. What began during the pandemic as a grassroots initiative has now grown into an event that reinforces the connection between residents, businesses, and the visitor economy.

This year, Love for Kelowna Day coincided with World Tourism Day, focusing on how tourism can help spark community pride, create shared experiences, and support a thriving economy. The results reflected both strong engagement and an inspiring collective story.


By the Numbers

The 2025 event delivered meaningful awareness and interaction across multiple platforms:

Digital Engagement:

  • Landing Page: 13,200+ views and nearly 39,000 interactions.
  • Contest Page: Over 4,300 views with 1,105 contest entries.
  • Business Offers: 19 local offers spotlighted, generating almost 1,000 views and 95 direct clicks to book.

Social Media Reach:

  • Organic: The “Love for Kelowna” video reached over 22,600 people and was viewed more than 36,000 times, sparking 1,081 comments, 650 likes, 164 shares, and 42 saves. Collectively, the video was watched for more than 36 hours, underscoring the depth of engagement.
  • Paid: Campaign ads delivered over 399,000 impressions and reached more than 126,000 people, generating 16,500 video plays and 5,459 clicks to the landing page.

Community Participation:

  • An additional 1,082 contest entries were received through Instagram.
  • There were more than 570 new sign-ups for Tourism Kelowna's consumer newsletters.
  • More than 1,400 people visited the Kelowna Visitor Centre (KVC) on Love for Kelowna Day 2025, compared to just over 1,000 on September 28, 2024. Traffic through the KVC was also up 8% compared to Love for Kelowna Day 2024; however, it's important to note the 2024 edition was held in May, rather than September.
  • Residents and businesses joined the conversation, tagging photos, videos, and sharing their own expressions of pride using the #LoveForKelowna hashtag.

Why It Matters

Love for Kelowna Day directly supports several objectives within Tourism Kelowna’s Strategic Plan, namely:

  • Elevating resident perceptions of tourism through positive storytelling.
  • Driving connections between residents, local businesses, and the visitor economy.
  • Strengthening community pride while advancing sustainable, year-round destination management.

If you’re interested in learning more or getting involved next year, please contact me at carla@tourismkelowna.com.