3 min read
The importance of having a robust online presence and effective digital marketing has increased exponentially over the past two years. Tourism businesses can access a variety of grants, programs, and resources to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demands…
2 min read
Destination BC (DBC) offers numerous learning resources for tourism-based businesses, including the 8-week Tourism Digital Academy, which was launched in 2020 and designed for business owners or marketing team members who are looking to build their digital marketing knowledge and skills to an intermediate level. …
2 min read
Tourism Kelowna has been in partnership with Destination Travel Network (DTN) for several years. Through DTN, you can greatly enhance your visibility to potential customers who are searching Tourism Kelowna’s website for places to stay, for things to see and do, and for spots to savour local flavours…
4 min read
Discount pricing strategies are a tried and true way of enticing consumers to purchase different products and services. Shopify's Future of Commerce report found that 52% of consumers are influenced to purchase when they’re offered personalized discounts. …
3 min read
With 2022 around the corner, now is the time to plan your marketing and advertising efforts for the year ahead. Tourism Kelowna offers a selection of advertising and marketing programs that will help increase awareness and exposure of your business. …
4 min read
Numerous organizations continue to host webinars and virtual events to provide learning and networking opportunities and to facilitate discussions on a variety of topics. Here are some of the upcoming webinars and events you can attend…
1 min read
Destination BC has launched Power Up! to provide tourism stakeholders across BC with free access to professional services designed to improve digital marketing activities and use of digital technology…
3 min read
Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…
2 min read
Last week, more than 40 attendees participated in our second virtual Stakeholder Plug-In Session, Marketing 2021 and Beyond. The sessions were created to foster connection, encouraging our stakeholders to "plug-in" with our team, with each other, and with relevant information, trends, and issues in our industry…
2 min read
As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…
Kelowna is situated on the traditional, ancestral, and unceded territory of the syilx/Okanagan people
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2022 Tourism Kelowna
