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Category: Travel Media

Spring/Summer Media FAMs - Katherine Wants at Don-O-Ray

Travel Media Update: Spring / Summer 2025

By Lindsay Kelm, Travel Media & Communications on Jul. 04, 2025

Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …

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TBEX North America 2025

Showcasing Kelowna to International Travel Media at TBEX North America 2025

By Darby Svendsen, Social Media & Content on Jun. 25, 2025

In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…

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TMAC 2025 setup

Connecting with Canadian Media at the 2025 TMAC Conference and Media Marketplace

By Darby Svendsen, Social Media & Content on Jun. 13, 2025

From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…

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Kelowna Winter Shot - SITE

Team Transition: Wishing Shereen Abbas well on maternity leave, welcoming Lindsay Kelm

By Chris Shauf, Director of Marketing & Communications on Feb. 24, 2025

We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…

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2025 Winter Media FAM Tour - Group Photo

Travel Media Update: Highlighting Winter in Kelowna

By Shereen Abbas, Travel Media & Communications on Jan. 31, 2025

Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…

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Writers visit Quails’ Gate Estate Winery on e-bike tour

2024 Travel Media Review

By Shereen Abbas, Travel Media & Communications on Jan. 08, 2025

This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…

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Knowledge Base: Working with Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Oct. 25, 2024

Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…

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Rose Maunder, Visitor Services of RDCO hosts Nocturnal Walk at Johns’ Family Conservancy Park.

Travel Media Round Up: Winter/Spring 2024

By Shereen Abbas, Travel Media & Communications on Jul. 15, 2024

Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…

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TMAC 2024

Showcasing Kelowna at the 2024 Travel Media Association of Canada (TMAC) Conference

By Shereen Abbas, Travel Media & Communications on Jul. 02, 2024

Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…

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Media Tour - April 2023

2023 Travel Media Review and Look Ahead to 2024

By Shereen Abbas, Travel Media & Communications on Dec. 20, 2023

2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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