Travel Media Update: Highlighting Winter in Kelowna
2 min read
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
2 min read
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
2 min read
This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
7 min read
In 2024, Tourism Kelowna's Marketing and Communications team continued to promote and amplify our region's reputation as a sustainable, four-season outdoor playground through its work…
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Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Tourism Kelowna recently attended the annual Travel Media Association of Canada (TMAC) Conference, which was held in St. John’s, Newfoundland, from June 12 to 16. The event marked the 30th anniversary of the conference and drew a record attendance of 260 delegates from all over Canada and North America…
3 min read
2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…
2 min read
Our travel media program was in full force this spring and late summer. Highlighting the shoulder seasons and the joys of travelling to Kelowna during the spring, fall, and winter is a key focus for our team this year…
2 min read
For the first time since 2019, Tourism Kelowna attended the annual Travel Media Association of Canada (TMAC) Conference, held this year in Sudbury, Ontario, from June 14 to 18…
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After a few years of reduced activity, we are thrilled to have our Travel Media Program back in full force for 2023. In late April, select media were invited to participate in the first Tourism Kelowna-led media tour since the pandemic started, focused on sustainability and local businesses…
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts