Content Creators Explore Kelowna's Culinary and Wellness Experiences
Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…
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Category: Travel Media
Travel Media Update: Summer / Fall 2025
Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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Travel Media Update: Spring / Summer 2025
Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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Showcasing Kelowna to International Travel Media at TBEX North America 2025
In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…
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Connecting with Canadian Media at the 2025 TMAC Conference and Media Marketplace
From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…
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Team Transition: Wishing Shereen Abbas well on maternity leave, welcoming Lindsay Kelm
We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…
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Travel Media Update: Highlighting Winter in Kelowna
Tourism Kelowna recently hosted its first media familiarization (FAM) tour of the year, highlighting activities in and around Kelowna during the winter…
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2024 Travel Media Review
This past year brought media from all over Canada and North America to our destination during the shoulder seasons, where trips were planned around our 2024 focus areas, including Kelowna's food, wine and craft beverage culture, cycling, accessibility, and outdoor adventure…
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Knowledge Base: Working with Travel Media and Content Creators
Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
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Travel Media Round Up: Winter/Spring 2024
Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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