Meet the Tourism Kelowna Team: Carla Bechard
4 min read
Four years ago—on April 1, 2018, to be exact—Carla Bechard arrived in Kelowna after packing up and making the move from her home province of Saskatchewan…
Category: Media
2022 Destination Marketing Begins
4 min read
Tourism Kelowna recently kicked off its 2022 destination marketing activities, inviting visitors to come back safely, regain perspective, and get centred while reconnecting with our beautiful destination…
Local Activation Encourages Residents to #exploreKelownatoday
2 min read
Over 10 weeks in late fall and early winter, we worked with local media outlets to encourage residents to #exploreKelownatoday.…
2021 Summer Industry Indicators and Fall Forecast
3 min read
The tourism industry remains committed to protecting its members and customers by following public health orders and guidelines. There is no doubt, however, that the ongoing COVID-19 restrictions and a record-breaking number of wildfires created numerous challenges for tourism businesses this past summer, some of which have continued into the fall season…
Summer 2021 Travel Media Update
1 min read
Kelowna has continued to be included in travel media articles throughout the summer thanks to established relationships with media from numerous past visits. …
2021 Travel Media Update
1 min read
This year has started off with a bang in terms of media coverage for Kelowna, even while in the midst of a global pandemic. Many of the articles are the result of visits from several years ago or from relationships that have been built with media who have come to explore Kelowna several times…
Reaching a Local Audience with KelownaNow
1 min read
The results are in—our #exploreKelownalocal campaign with KelownaNow has been a great success. Over the course of 10 weeks, we have been targeting a local audience by creating content and contests for Kelowna residents, encouraging them to explore their own backyard and support local businesses as the COVID-19 pandemic continues…
#exploreKelownalocal Campaign off to a Great Start
1 min read
On January 19, we kicked off our #exploreKelownalocal campaign with KelownaNow. The goal of the campaign is to connect residents with more information on how to get out into the community and support local tourism businesses…
#exploreKelownalocal Campaign with KelownaNow
1 min read
As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
2020 Media Review and Look Ahead to 2021
2 min read
Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2023 Tourism Kelowna
