Content Creators Explore Kelowna's Culinary and Wellness Experiences
Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…
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Category: Marketing & Communications
A Life-Giving Destination: The Centre of Kelowna's Refreshed Brand - Part 2
Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
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Travel Media Update: Summer / Fall 2025
Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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Love for Kelowna Day 2025 Recap
On September 27, visitors, residents, and local businesses came together once again for the 6th Annual Love for Kelowna Day, sharing their love for our region and celebrating the role tourism plays in shaping the vibrant community we call home. What began during the pandemic as a grassroots initiative has now grown into an event that reinforces the connection between residents, businesses, and the visitor economy…
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Highlights from the 2025 "Must-Visit Spots" Marketing Program
The rollout of our refreshed brand earlier this year provided the perfect opportunity to revamp and recalibrate some of our Marketing Programs, transitioning our previous flavours and trail-themed programs to our new "Must-Visit Spots" Program…
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Tourism Kelowna Launches Fall Advertising Campaign
We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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Tourism Kelowna Members: Showcase Your Offers and Promotions
The Offers, Promotions & Packages page is a new, go-to resource on our website, which allows Tourism Kelowna Members to reach travellers who are actively planning trips and locals looking for new things to do…
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A Life-Giving Destination: The Centre of Kelowna's Refreshed Brand
Learn about Kelowna’s Updated Brand Strategy & Visual Direction The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, meaning behind…
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2025 Spring Advertising Recap: Showcasing Kelowna's New Brand Energy
Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…
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Travel Media Update: Spring / Summer 2025
Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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