Tourism Kelowna continued its collaborative marketing in 2025/26, partnering with Destination BC, regional partners, and sector organizations to put Kelowna in front of the right travellers at the right time…
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Tourism Kelowna’s Strategic Plan continues to guide and ground our work as we support a sustainable, year-round visitor economy in our region and across the Okanagan…
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From April 29 to May 2, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace in Richmond, BC, engaging with media from across Canada and bringing a taste of Kelowna and the Central Okanagan's warmth, vibrancy, and year-round experiences to the national stage…
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The Offers & Packages page is a go-to resource on our website that allows Tourism Kelowna Members to reach travellers actively planning trips and locals looking for new things to do…
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Tourism Kelowna launched its Instagram account more than a decade ago, posting its first photo—a reposted shot of skydivers leaping out of a plane over the Okanagan Valley—in early 2013. The strategy for the account began to take shape with that very first post, seeking to showcase the spirit of adventure and outdoor exploration that is foundational to the Okanagan Valley. Today, that spirit remains, and the community that has gathered around the account has now grown to 100,000 followers…
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Over the winter months, Tourism Kelowna ran a series of targeted marketing tactics through a paid advertising campaign, in addition to our always-on, year-round marketing and communications effort…
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We're proud to share the news that Carla Bechard, who oversees marketing programs and partnerships for Tourism Kelowna, has been named one of three finalists—alongside Jenna White, ThatBCWineGirl, and Jennifer Busmann, Oliver Osoyoos Wine Country—in the Master Marketer category at the 2026 BC Wine Industry Recognition Awards .…
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Tourism Kelowna’s flight of ads for its "Come Alive in Kelowna" spring campaign started running in early March, continuing through to the end of May. The paid advertising campaign is another full-funnel marketing approach to connect travellers, inspire them to travel to Kelowna, provide them with information to help them plan, and finally push them to book their upcoming trip to Kelowna…
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In the final quarter of the year, our team continued to advance its strategic priorities by reinforcing Kelowna’s positioning as a values-led, four-season destination while laying the groundwork for long-term resilience and growth…
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Tourism Kelowna delivers paid advertising campaigns year-round to support its members, strengthen destination awareness, and drive visitation beyond the peak summer season…
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