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Category: Marketing & Communications

Spring/Summer Media FAMs - Katherine Wants at Don-O-Ray

Travel Media Update: Spring / Summer 2025

By Lindsay Kelm, Travel Media & Communications on Jul. 04, 2025

Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …

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TBEX North America 2025

Showcasing Kelowna to International Travel Media at TBEX North America 2025

By Darby Svendsen, Social Media & Content on Jun. 25, 2025

In mid-June, Tourism Kelowna attended the annual Travel Blog Exchange (TBEX) North America Conference 2025, connecting with media from around the world and showcasing Kelowna’s year-round travel experiences on an international stage…

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TMAC 2025 setup

Connecting with Canadian Media at the 2025 TMAC Conference and Media Marketplace

By Darby Svendsen, Social Media & Content on Jun. 13, 2025

From June 4 to 8, Tourism Kelowna took part in the annual Travel Media Association of Canada (TMAC) Conference and Media Marketplace, engaging with media from across Canada and bringing a taste of Kelowna’s warmth, vibrancy, and year-round experiences to the national stage…

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Kelowna Yacht Club Downtown Kelowna during Fall Aerial

Tourism Kelowna Members: Showcase Your Offers and Promotions

By Tourism Kelowna on Jun. 09, 2025

The Offers, Promotions & Packages page is a new, go-to resource on our website, tourismkelowna.com, which allows Tourism Kelowna Members to reach travellers who are actively planning trips and locals looking for new things to do…

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Kelowna Pride 2024 - Visitor Centre - June 2024, Kelowna Pride Parade & Festival

Annual Kelowna Pride Festival Extended to Month-Long Celebration for the First Time

By Tourism Kelowna on May 21, 2025

For the first time ever, the Kelowna Pride Festival will be extended to a full month of celebrations in 2025, taking place from May 30 to June 30. This year's event also marks the 20-year anniversary of Pride in the Okanagan.  …

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Rutland_Murals_Mural_by_Kevin_Ledo

2024 #exploreKelowna Creator Program Wrap-Up

By Darby Svendsen, Social Media & Content on May 08, 2025

Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…

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Spring Advertising 2025

Tourism Kelowna Launches Vibrant New Website Experience

By Steve Small, Digital Marketing on Apr. 21, 2025

Tourism Kelowna has officially unveiled its reimagined website, designed with industry partners, travellers, and locals in mind. The fresh new look is more than just a facelift; it’s a full-scale digital upgrade that puts storytelling, accessibility, and seamless exploration at the forefront…

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Rutland_Murals_Mural_by_Kevin_Ledo

New Way to Stay Connected: Members-Only Instagram Stories

By Darby Svendsen, Social Media & Content on Apr. 08, 2025

At Tourism Kelowna, we’re always looking for new and effective ways to keep our members informed and engaged…

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Spring Advertising 2025

Spring Advertising: New Season. Fresh Look. Targeted Approach.

By Chris Shauf, Director of Marketing & Communications on Apr. 02, 2025

We’re excited to launch our 2025 advertising plan with the first flight of targeted spring ads featuring a fresh new look. Starting this week, our advertising campaign, Come Alive this Spring , will roll out across Canada. In 2025, our advertising will again focus on domestic audiences, split fairly…

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Kelowna Winter Shot - SITE

Team Transition: Wishing Shereen Abbas well on maternity leave, welcoming Lindsay Kelm

By Chris Shauf, Director of Marketing & Communications on Feb. 24, 2025

We have some exciting team updates: As Shereen Abbas prepares for her maternity leave, we’re getting set to welcome Lindsay Kelm, who will be stepping in during Shereen's time away. Keep reading for more details on this transition, and join us in celebrating both Shereen and Lindsay…

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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