The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses and to better understand the brand development process, the meaning behind the brand, and ways to bring this destination brand to life…
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This year, we were able to reallocate advertising dollars from our fall campaign and add funds to extend some tactics into winter, with refreshed ad creative aligned with our brand renewal…
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As Kelowna continues to thrive as a vibrant, four-season destination, Tourism Kelowna Members play a central role in shaping the experiences travellers discover here. Tourism Kelowna’s Partner Portal is designed to support that work…
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Our team continues to advance key initiatives aligned with Tourism Kelowna’s Strategic Plan, driving year-round appeal, responsible growth, and stakeholder value. Through the summer-to-fall transition, we focused on strengthening national visibility, deepening collaboration with key stakeholders, and supporting a steady visitor economy during one of the region’s busiest periods…
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What an exciting year it has been for Kelowna! From welcoming the 2025 Montana's Brier in March to hosting CCMA Country Music Week 2025 in September and, most recently, becoming Canada’s first UNESCO Creative City of Gastronomy, there has been no shortage of newsworthy activity in our region. Thanks to all this and more, Kelowna has generated media interest and compelling story opportunities throughout the year. …
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The Offers, Promotions & Packages page is a go-to resource on our website that allows Tourism Kelowna Members to reach travellers actively planning trips and locals looking for new things to do…
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Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…
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Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
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Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…
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On September 27, visitors, residents, and local businesses came together once again for the 6th Annual Love for Kelowna Day, sharing their love for our region and celebrating the role tourism plays in shaping the vibrant community we call home. What began during the pandemic as a grassroots initiative has now grown into an event that reinforces the connection between residents, businesses, and the visitor economy…
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