Industry indicators continue to show strong performance for Kelowna and the Central Okanagan during the first part of the year. Great weather helped show off what our destination is known for—stunning views, tremendous food and wine experiences, and all of the outdoor activities you can imagine…
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Performance measures for January to June 2022 indicate that Kelowna and the Central Okanagan’s tourism industry has performed well in the first half of the year. Overall, industry indicators have increased compared to the last two years (during the COVID-19 pandemic) and are close to 2019, which was our highest, benchmark year. While we are confident about the forecast for the second half of 2022 and into 2023, we continue to closely monitor national economic conditions that may impact consumer spending and travel behaviour. …
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Congratulations, and thanks, are in order for Carla Bechard, who has recently accepted a new role within Tourism Kelowna to lead our Marketing Programs and Partnerships initiatives…
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Tourism Kelowna recently kicked off its 2022 destination marketing activities, inviting visitors to come back safely, regain perspective, and get centred while reconnecting with our beautiful destination…
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Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…
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Millions of people following along on Instagram, Twitter, Facebook, and blogs were recently invited to enter to win a "Sip, Soar & Stay Kelowna VIP Getaway" courtesy of Tourism Kelowna, Wines of British Columbia, and local tourism businesses. This is the second year Tourism Kelowna partnered with local resident and celebrity influencer, Jillian Harris, on her much-anticipated 12-Days of Christmas Giveaways. …
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Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail…
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Television personalities, elite athletes, travel and adventure photographers - even four-legged friends: travel influencers come in various forms but all have the same opportunity to help drive visitation to a destination. Over the past few months, Tourism Kelowna has had great success working with influencers to showcase our destination and its many attractions…
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With over 800,000 followers on Instagram, 195,000 followers on Twitter, and 290,000 followers on Facebook, Jillian Harris is a major social media influencer and a recognizable television personality. What's more, as a local resident, she also knows first-hand about our destination's experiences that will draw people here…
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