Tourism Kelowna and Tourism Vernon have teamed up with the Okanagan Rail Trail partner jurisdictions (the District of Lake Country, City of Kelowna, Regional District of North Okanagan and Okanagan Indian Band) on a project to promote one of the Okanagan Valley's newest outdoor trail experiences: the Okanagan Rail Trail. By working together, the group was successful in obtaining funding from Destination British Columbia to enhance the plans and broaden the reach with an advertising campaign.
Marketing and promotional materials will start to roll out early in 2020, including a new website (with new photography and videography), social media ads, brochures, and map guides. Content has been streamlined to the different types of trail visitors - outdoor families, urban explorers, and cultural explorers.
The Okanagan Rail Trail is the result of local governments working together and the commitment of a core team of volunteer trail ambassadors. One of the key activities visitors to Kelowna and the Central Okanagan are looking for is outdoor experiences with natural beauty. The Okanagan Rail Trail is an all-season trail that connects communities to each other, and to the history of the Okanagan Valley and will become an even more popular activity for residents and visitors alike.
Quick facts about the Okanagan Rail Trail:
- The trail is approximately 50 kilometres long, and when completed will link Kelowna's downtown lakefront to Vernon / Coldstream.
- Within 500 metres of the trail there are 22 parks and 21 recreational and cultural points of interest.
- Over 24 kilometres of the trail follows lakeshore.
- The trail is easy and accessible with only a 3% maximum incline grade.
If you have any questions about this project, please contact me by email at chris.shauf@tourismkelowna.com or by calling (250) 861-1515 ext 203.
