Canada's New Tourism Strategy

Canada’s new Tourism Strategy, announced last week, is focused on job creation for the middle class, with a goal of creating 54,000 new jobs by 2025. The strategy, which is based on the three pillars listed below, seeks to increase international arrivals in winter and shoulder seasons by over 1…

Tourism Kelowna Continues to Strengthen Visitation

On Tuesday, December 11, the Tourism Kelowna Society held their Annual General Meeting (AGM) at the Kelowna Yacht Club, updating more than 100 attending stakeholders on how the destination marketing organization continues to grow Kelowna’s national reputation as a four-season outdoor destination of choice…