This year, we were able to reallocate advertising dollars from our fall campaign and add funds to extend some tactics into winter, with refreshed ad creative aligned with our brand renewal…
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We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…
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Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…
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Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…
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With some of the wildfires in the Central Okanagan now classified as held and many residents returning home, our communities have turned an important corner. Our work on recovery is already underway. …
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While there are still a few weeks of spring left, the weather and activity levels in Kelowna already feel like summer. As we head into peak travel season, we've compiled a general forecast for summer and recent consumer insights that may benefit you and your business…
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