National Tourism Week (NTW)—led by the Tourism Industry Association of Canada (TIAC), in partnership with Destination Canada—encourages industry members and partners to come together to celebrate tourism, which is vital to the national economy and to the social and cultural fabric of communities across the nation. …
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Destination BC (DBC) has released its 2026–2028 Global Marketing Strategy, bringing to life the organization's new Corporate Strategy and supporting the Province’s Look West: Jobs and Prosperity for a Stronger BC and Canada priorities and Tourism Sector Action Plan…
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Destination BC (DBC), in partnership with the Tourism Innovation Lab and Thompson Okanagan Tourism Association (TOTA), recently announced the launch of a new program aimed at sparking and supporting innovative tourism ideas across Valleys & Vineyards , one of its new Iconics brands celebrating the…
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Emergency Preparedness Week kicks off on May 4 and runs through May 10, 2025. Emergency situations impact local businesses, residents, and visitors, potentially affecting or influencing those travelling or planning a trip to our province or region, so being prepared is vital. …
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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Now in its 15th year, National Tourism Week (NTW)—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—encourages all tourism partners to come together to…
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The 2025 BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), was held last week in Vancouver, BC. Over 460 delegates from around the province attended, ready to tackle issues and discuss opportunities for the industry under the theme 'Tourism For All - Embracing the Journey.'…
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Here are some opportunities for eligible businesses to take advantage of for support and expertise and to learn new skills…
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Destination BC (DBC) is currently seeking tourism industry members to join its Tourism Marketing Committee (TMC) for the 2025-2027 term…
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