Industry News Centre

Tag: content creators

Celebrating a Social Media Milestone: 100K Followers on Instagram

By Darby Svendsen, Social Media & Content on Apr. 28, 2026

Tourism Kelowna launched its Instagram account more than a decade ago, posting its first photo—a reposted shot of skydivers leaping out of a plane over the Okanagan Valley—in early 2013. The strategy for the account began to take shape with that very first post, seeking to showcase the spirit of adventure and outdoor exploration that is foundational to the Okanagan Valley. Today, that spirit remains, and the community that has gathered around the account has now grown to 100,000 followers…

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Social Media & Content Guide: How We Promote our Destination & Members

By Darby Svendsen, Social Media & Content on Feb. 13, 2026

As we plan our content strategy for 2026 and beyond, we wanted to share more insight into how Tourism Kelowna approaches social media and features our destination, members, local businesses, and industry partners across our channels…

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Content Creators Explore Kelowna's Culinary and Wellness Experiences

By Darby Svendsen, Social Media & Content on Oct. 31, 2025

Our fall media familiarization (FAM) tours wrapped in mid-October with a wellness- and culture-focused content creator tour that combined indulgence and inspiration.…

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Travel Media Update: Summer / Fall 2025

By Lindsay Kelm, Travel Media & Communications on Oct. 20, 2025

Tourism Kelowna’s Travel Media Program was highly active through late summer and into fall, coordinating and supporting eight hosted media and content creator tours between August and mid-October, some of which are highlighted below…

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2024 #exploreKelowna Creator Program Wrap-Up

By Darby Svendsen, Social Media & Content on May 08, 2025

Launched in 2022, the #exploreKelowna Creator Program continues to grow as a powerful platform to spotlight local experiences through the eyes of talented content creators based in the Central Okanagan…

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Knowledge Base: Working with Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Oct. 25, 2024

Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…

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Meet the Tourism Kelowna Team: Darby Svendsen

By Melissa McCluskey, Industry Communications Consultant on Jul. 02, 2024

Born and raised on Vancouver Island, Darby Svendsen moved to the Central Okanagan when her Dad got a job at Big White Ski Resort in 2008.…

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Showcasing Kelowna to Top Travel Media and Content Creators

By Shereen Abbas, Travel Media & Communications on Feb. 06, 2024

TravMedia's 12th annual International Media Marketplace (IMM) took place in New York City towards the end of January, allowing Tourism Kelowna to meet with highly qualified travel media and content creators…

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2023 Travel Media Review and Look Ahead to 2024

By Shereen Abbas, Travel Media & Communications on Dec. 20, 2023

2023 marked an active year for Tourism Kelowna's travel media program as we highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling…

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