Tourism Industry Indicators Update: Winter/Spring 2024
Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market…
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Category: Tourism Research
Tourism Industry Indicators Signal Good Start for 2024
Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market…
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Economic Impact of Local Tourism Industry Grows
A new economic impact study reports that tourism remains a resilient industry and key economic contributor in the Central Okanagan despite recent challenges and has grown to a $2.4 billion dollar industry for our community, an increase of about 14% compared to 2018. “Tourism continues to be one of…
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BreakOut West delivers strong economic impact for Kelowna & the Province
An economic impact study found that BreakOut West, an annual 5-day music conference and festival held in Kelowna from October 11-15, 2023, significantly impacted the local and regional economy…
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2023 Resident Survey Results Demonstrate Importance of Tourism
Tourism Kelowna once again completed its annual resident survey. In early November, an independent communication and research firm conducted and compiled the research, which included feedback from over 500 local residents…
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2023 Summer Forecast and Consumer Insights
While there are still a few weeks of spring left, the weather and activity levels in Kelowna already feel like summer. As we head into peak travel season, we've compiled a general forecast for summer and recent consumer insights that may benefit you and your business…
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2022 Resident Survey Shows Continued Support of Tourism
In November 2022, Tourism Kelowna completed its annual resident survey to collect feedback about the tourism industry and Tourism Kelowna as an organization. The information collected from this survey allows us to monitor overall satisfaction and engagement, and spot trends or identify any items needing further attention or consideration…
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Tourism Kelowna 2022 Membership Survey Recap
Tourism Kelowna conducted its annual member survey between October 4 – 26, 2022, to collect feedback from local tourism industry members and gauge awareness and satisfaction levels with our programs and services…
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2022 Industry Indicators Update and Forecast
Performance measures for January to June 2022 indicate that Kelowna and the Central Okanagan’s tourism industry has performed well in the first half of the year. Overall, industry indicators have increased compared to the last two years (during the COVID-19 pandemic) and are close to 2019, which was our highest, benchmark year. While we are confident about the forecast for the second half of 2022 and into 2023, we continue to closely monitor national economic conditions that may impact consumer spending and travel behaviour. …
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Tourism Industry Resilient in 2021, Promising Outlook for 2022
In 2021, Kelowna and area’s tourism industry posted year-over-year gains compared to 2020 but remained behind pre-pandemic levels due to the ongoing pandemic and weather-related challenges…
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