Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Sharing Kelowna Stories at GoMedia 2019

Tourism Kelowna, along with nearly 140 destinations and attractions (including 36 from BC), participated in GoMedia 2019 in Ottawa, Ontario, in mid-August. The annual media marketplace attracts travel writers, editors, producers, and photographers from Destination Canada's 11 key international markets.…

Outdoor Trails Guide Advertising Opportunity

Tourism Kelowna is excited to announce that due to popular demand, the Outdoor Trails Guide is being re-issued. This pocket-sized guide showcases many of the popular hiking, biking, and paddling trails within the Central Okanagan. In addition to showing the location of popular trails, the guide…