Business Events Take Centre Stage: GMID 2025
On Thursday, April 3, Canada's business events sector took centre stage as we celebrated Global Meetings Industry Day (GMID) 2025…
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Tourism Week 2025: Celebrating the Value of Tourism
Today marks the kick-off of Tourism Week 2025, which is hosted annually by theTourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)…
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Spring Advertising: New Season. Fresh Look. Targeted Approach.
We’re excited to launch our 2025 advertising plan with the first flight of targeted spring ads featuring a fresh new look. Starting this week, our advertising campaign, Come Alive this Spring , will roll out across Canada. In 2025, our advertising will again focus on domestic audiences, split fairly…
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Fostering Relationships at Sport Events Congress 2025
Each year, Sport Tourism Canadahosts Sport Events Congress (SEC), the largest sports tourism gathering in the country. This year, more than 300 people—representing national and provincial sports organizations, event rights holders and planners, event management firms, destination tourism professionals, and elected officials—travelled to Calgary, AB, to attend the event…
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Celebrating Global Meetings Industry Day
Business events held in Kelowna and arealeave meaningful legacies, from local spending and job creation to knowledge exchange and community pride. On April 3, the business events industry across Canada joins together to celebrate Global Meetings Industry Day (GMID), recognizing the sector's positive social and economic benefits…
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2024 Resident Perceptions of Tourism Survey: Key Insights for the Central Okanagan
Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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April is BC Wine Month
It's almost time to celebrate one of our region's most important industries with BC Wine Month. Each April, Wine Growers British Columbia (WGBC) leads the charge in promoting BC Wine Month, with a comprehensive marketing and promotional campaign designed to amplify awareness and engagement across…
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Upcoming Business Events and Webinars: March 31–April 11, 2025
Local, provincial, and national organizations regularly host in-person and virtual eventsto provide learning and networking opportunities and facilitate discussions on various topics. Here are some upcoming events you can attend in the weeks ahead…
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U.S. Tariffs: Resources for Tourism Industry Members
In light of ongoing discussions surrounding US tariffs, we've compiled some helpful resources tourism businesses can access to stay informed and be prepared for any changes that may affect their operations. Federal and Provincial Government Learn more about the provincial and federal response to…
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Celebrate National Tourism Week 2025
Now in its 15th year, National Tourism Week (NTW)—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—encourages all tourism partners to come together to…
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