Third Annual Love for Kelowna Day Kicks off Tourism Week

2 min read

Love for Kelowna Day began as a celebration of who we are and where we live at the beginning of the COVID-19 pandemic in 2020—now, it has evolved into an annual celebration aligned with Tourism Week, providing the perfect opportunity to increase awareness and celebrate the importance of our region's tourism industry…

Tourism Week 2022: Celebrating the Value of Tourism

3 min read

Today marks the kick-off of Tourism Week 2022, which is hosted annually by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC), and offers communities across the country the opportunity to recognize and celebrate the value of tourism, including the economic impact and increased quality of life it creates…

Tourism Week in Canada 2022: Celebrating our Local Tourism Industry

3 min read

Each May, the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC), spearhead Tourism Week in Canada, which acts as "an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast." …

Celebration of Community

1 min read

During the past months, due to provincial health orders, it became paramount for us to shift our messaging to connect Central Okanagan residents with local businesses as much as possible. Through this work, the pride that locals and businesses have for this beautiful place we call home became clear…

Kelowna's Tourism Industry Fast Facts

1 min read

As part of Tourism Week, May 24-31, we are sharing ten key indicators that highlight the importance of the tourism industry in Kelowna's overall economy. Tourism in Kelowna is a $1.25 billion dollar industry and is one of the top 5 industries in the city. Tourism generates $142 million in tax…