Now in its 15th year, National Tourism Week (NTW)—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—encourages all tourism partners to come together to celebrate tourism, which is vital to the Canadian economy and to the social and cultural fabric of communities across the nation.  This year, NTW kicks off on Monday, April 7, and runs until Friday, April 11. 

NTW's continuing theme, CANADA: Powered by Tourism, highlights the fact that tourism is a cornerstone of the Canadian economy. As noted on the TIAC website, tourism fuels the creation of 1 in 10 jobs nationwide, infusing over $100 billion in expenditure into the Canadian economy. Beyond economic impact, the sector also reflects the diverse cultures, landscapes, and communities that make up our nation.

We encourage you to showcase your business’ contributions through your channels during Tourism Week. Here are a few ideas for you to consider:

  • Upload a 20- to 30-second video showcasing the importance of tourism and its contribution to your community, as well as highlighting the unique travel experiences available there.
  • Showcase the work of a long-standing team member, welcome new faces, or give a shout-out to those who have made a difference over the past year.
  • Share a quote or testimonial from a customer or supplier.
  • Share uplifting stories or interesting tidbits about your business to further connect with visitors and locals.
  • Take photos of other tourism activities in the region that you can share (attractions, tourism employees, visitor centre, welcome signage, etc.)

When sharing content on social media, be sure to include the following hashtags:

  • #TourismWeekCanada2025
  • #TourismKelowna
  • #BCTourismCounts

Stay tuned to the TIAC website for NTW toolkit resources. 

You can also follow TIAC, TIABC, and Destination BC on social media:

Share, like, and retweet content from these channels and Tourism Kelowna's channels to help spread the word about Tourism Week. We look forward to celebrating with our industry partners near and far!