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Tag: spring advertising

2025 Spring Advertising Recap: Showcasing Kelowna's New Brand Energy

By Chris Shauf, Director of Marketing & Communications on Jul. 21, 2025

Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…

Part of Spring 2022 shoot at Wineries along Lake Country Scenic Sip Wine Trail

Tourism Kelowna's Spring Advertising Set To Begin

By Chris Shauf, Director of Marketing & Communications on Feb. 27, 2024

Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…

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Tag: spring advertising

2025 Spring Advertising Recap: Showcasing Kelowna's New Brand Energy

Tourism Kelowna's Spring Advertising Set To Begin