Knowledge Base: How to Maximize Lead Opportunities

3 min read

As gathering and travel restrictions began to ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

Connecting with Meeting Planners: Wine and Wellness Virtual Event

2 min read

On Wednesday, June 23, our team, along with six Meetings & Conferences Sales Program partners—50 th Parallel Estate Winery, Cove Lakeside Resort, Delta Hotels by Marriott Grand Okanagan Resort, Eldorado Resort, Mission Hill Family Estate,and Ramada by Wyndham Kelowna Hotel and Conference Centre—hosted a wine- and wellness-themed virtual event for 16 BC-based meeting planners. …

Business Development Work Continues to Support Meetings and Conferences

2 min read

In late June, our Business Development team hosted a Zoom meeting for our stakeholders that participate in the Meetings & Conferences Advertising Program. With much uncertainty in the marketplace and so many changes at the business and client level, we felt it was imperative to ensure consistent communication and provide opportunities for our partners to share feedback and updates…