Knowledge Base: Working with Travel Media, Influencers, and Content Creators
4 min read
There are numerous ways you can spread the word about your business and its offerings, including working with travel media, influencers, and content creators…
4 min read
There are numerous ways you can spread the word about your business and its offerings, including working with travel media, influencers, and content creators…
1 min read
Despite travel media placements slowing due to COVID-19, our destination received some great coverage in March that reached provincial, national, and international audiences…
1 min read
February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…
3 min read
Hosting media, whether on your own or in collaboration with Tourism Kelowna, is a great way to spread the word about your business to local, provincial, national, and even international, audiences…
1 min read
The new year has started off with a bang for media coverage and promotion of travel to Kelowna in 2020…
1 min read
On January 23, I attended International Media Marketplace (IMM) on behalf of Tourism Kelowna, meeting with highly qualified travel media and influencers, mostly from the US and Canada…
3 min read
Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…
1 min read
Tourism Kelowna, along with nearly 140 destinations and attractions (including 36 from BC), participated in GoMedia 2019 in Ottawa, Ontario, in mid-August. The annual media marketplace attracts travel writers, editors, producers, and photographers from Destination Canada's 11 key international markets.…
1 min read
Keeping Kelowna top of mind with potential visitors continued through the month of May with placements in key provincial, national, and international outlets.…
1 min read
Tourism Kelowna, along with representatives from Destination British Columbia, the province's regional tourism entities, and large destinations, travelled to Calgary, Vancouver, and Seattle in mid-May to meet with travel media and share stories for consideration in upcoming travel features…
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial