Digital Marketing Programs and Resources for Tourism Businesses

2 min read

The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…

Tourism Skills Training Program now Accepting Applications

1 min read

Thanks to funding from the provincial government, the Thompson Okanagan Tourism Association (TOTA), in conjunction with the University of Victoria-Peter B. Gustavson School of Business, will be delivering a 13-week online program focused on preparing participants with the skills needed to work in the tourism industry. …

Provincial Government Announces Dedicated Relief Funding for the Tourism Sector

2 min read

In response to the Tourism Task Force's final report, which was presented to Melanie Mark, Minister of Tourism, Arts, Culture and Sport last week, the provincial government issued a press release this morning announcing that they will be committing $100 million in dedicated relief funding for the tourism sector, while also allocating $5 million to Indigenous Tourism BC to administer relief grant funding targeted for Indigenous businesses…