National Tourism Week (NTW)—led by the Tourism Industry Association of Canada (TIAC), in partnership with Destination Canada—encourages industry members and partners to come together to celebrate tourism, which is vital to the national economy and to the social and cultural fabric of communities across the nation. …
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Each April, Wine Growers British Columbia (WGBC) leads the charge in promoting BC Wine Month through a comprehensive marketing and promotional campaign to amplify awareness and engagement across the province…
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Destination BC (DBC) has released its 2026–2028 Global Marketing Strategy, bringing to life the organization's new Corporate Strategy and supporting the Province’s Look West: Jobs and Prosperity for a Stronger BC and Canada priorities and Tourism Sector Action Plan…
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Kelowna was proud to host the 2026 BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), which took place at the Delta Hotels by Marriott Grand Okanagan Resort from March 4 to 6…
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Destination BC, in collaboration with BC Tourism Climate Resiliency Initiative (BCTCRI) partners, is inviting tourism businesses across the province to participate in the second Tourism Climate Adaptation and Environmental Sustainability Business Survey…
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Kelowna continues to strengthen its position as a leading destination for collaboration and thought leadership at the provincial level, proudly hosting the inaugural BC Accelerator Program from October 20 to 22…
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Destination BC (DBC), in partnership with the Tourism Innovation Lab and Thompson Okanagan Tourism Association (TOTA), recently announced the launch of a new program aimed at sparking and supporting innovative tourism ideas across Valleys & Vineyards , one of its new Iconics brands celebrating the…
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Our Travel Media Program was in full bloom this spring and early summer, as our team hosted or co-hosted six incredible media tours that weaved through Lake Country, Kelowna, and West Kelowna, visiting more than 45 amazing local businesses. …
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Access to timely, reliable data is essential for making informed business decisions, particularly in today’s evolving tourism landscape. Whether you're identifying visitor trends, planning for peak seasons, or adjusting your workforce strategy, strong data can guide your growth…
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Last week, Destination BC launched Make the Trip Home, a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities…
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