Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Adapting Consumer Behaviours During COVID-19

7 min read

COVID-19 has continued to transform the travel and tourism industry and influence consumer needs and behaviours. Recent research by the BC Regional Tourism Secretariat found that only 25% of BC tourism firms are operating 'business as usual'. While some habits changed immediately, others continue to evolve and shift over time. It's important to keep up with as many of these changes as possible to help you best meet or anticipate consumer habits…