This year, we were able to reallocate advertising dollars from our fall campaign and add funds to extend some tactics into winter, with refreshed ad creative aligned with our brand renewal…
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Learn about Kelowna’s Updated Brand Strategy & Visual Direction - Part 2 The team from Partners & Hawes (Taya, Catherine & Gisele) joined me at our Annual General Meeting workshops in May 2025 to answer questions from local tourism businesses to better understand the brand development process, the…
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We’re getting people to fall in love, or fall in love again, with fall in Kelowna by showcasing what’s enticing about the season, and by inviting travellers with welcoming messages like those pictured below. …
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Tourism Kelowna’s spring advertising campaign, “Come Alive this Spring,” ran from early April to early June, utilizing marketing tactics to reach consumers in BC, Alberta, and Ontario at various stages of their travel planning journey…
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After an exciting two years working as Manager of Communications, Media & Public Relations for the 2010 Olympic and Paralympic Games Torch Relays and travelling across the country, Chris Shauf returned from Vancouver to his home province of Saskatchewan—he was born in Estavan and grew up in the southeastern part of the province—where he settled in Saskatoon to further his leadership experience in the marketing and communications sector. However, it wasn't long before BC beckoned him back. …
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