Kelowna is brimming with creative locals who share their love for the city every single day. This local love inspired the #exploreKelowna Creator Program, which connects talented storytellers, through our organization, to showcase unique perspectives of our region's hidden gems and iconic experiences to visitors and residents.
Launched in 2022, the program allows creatives within the Central Okanagan to amplify their voices, perspectives, and styles, capturing the essence of our vibrant region. In 2025, the program is collaborating with five local creators, each bringing a diverse array of interests and creative lenses. The goal is to create opportunities for these creators to collaborate, connect, and grow within the Central Okanagan community.
Georgia Fox
TikTok: @georgiafoxy | Instagram: @belongstogeorgia
Content Focus: Lifestyle & Local Discovery
Georgia brings Kelowna to life through cozy, day-in-the-life content that feels like catching up with a friend. From lakeside coffee stops to hiking trails, her videos reflect a thoughtful, easy-going lifestyle that celebrates local makers and quiet moments.
Audience Connection: Georgia’s followers appreciate her unfiltered, intuitive storytelling and personal touch. Her content feels familiar and heartfelt, like advice from a close friend who knows the best spots in town.
What to Expect:
- Honest recommendations and community connection
- Wine and wineries
- Morning routines, bookstore visits, foodie & beverage, and travel vlogs
- Highlights from Kelowna, Vancouver, and Winnipeg
Why Work with Georgia: Authentic, unfiltered storytelling with a focus on meaningful local connections.
Oli Edwards
Instagram: @olieds_ | YouTube: Oliver Edwards
Content Focus: Vlogs, Visual Storytelling & Product Highlights
Oli crafts cinematic, relatable content that puts viewers in the moment. Whether it’s a snowy hike, interviewing a local entrepreneur, or a weekend adventure, his visual style is immersive and grounded in the everyday.
What to Expect:
- Scroll-stopping short-form videos
- Interviews and business storytelling
- Outdoor lifestyle and adventure content
- Subtle, brand-forward product features
Audience Connection: Oli’s audience values his grounded approach to wellness, gear, and adventure. His content is inspiring without being out of reach, encouraging viewers to explore, unplug, and appreciate the moment.
Why Work with Oli: He offers cinematic quality with an approachable vibe, which is perfect for brands seeking authentic outdoor storytelling.
Tristin Bailey
Instagram: @tristinjbailey & @tristinbphotos
Content Focus: Outdoor Experiences & Local Business Features
Tristin blends rugged outdoor experiences with community-minded storytelling. His content showcases Kelowna’s landscapes, local businesses, and gear in action.
What to Expect:
- Hikes, summits, and alpine views
- Product use in real-world settings
- Outdoor adventure
- Farm-to-glass, wellness, and eco-conscious content
Audience Connection: Tristin’s followers are drawn to content with heart and substance. They’re looking for more than views—they want to feel connected to the place, the people, and the story.
Why Work with Tristin: Great for brands that value sustainability, authenticity, and immersive outdoor narratives.
Vanessa Giles
Instagram: @foodiegirlvee | TikTok: @foodiegirlvee
Content Focus: Culinary Discovery & Short-Form Video
Vanessa dishes up Kelowna’s food scene with flavourful, fast-paced videos. From hidden gems to high-end dining, her Reels deliver the inside scoop on where to eat and what to try.
What to Expect:
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Snappy food Reels with plating and chef highlights
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Behind-the-scenes dining moments
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Local love with a gourmet twist
Audience Connection: Vanessa’s community follows her for trustworthy, insider foodie finds. Her audience is engaged, curious, and always ready for the next must-try spot she shares.
Why Work with Vanessa: A trusted foodie voice with a flair for uncovering what’s new, delicious, and worth the hype.
Yolanda Rodriguez
Instagram: @discovering_kelowna | TikTok: @discovering_kelowna
Content Focus: Reels, Events & Things to Do
Yolanda captures the energy of Kelowna through upbeat, informative Reels that help locals and visitors uncover the best of the region, from food trucks to festivals.
What to Expect:
- Event coverage, wine tours, foodie & beverage, and local recs
- Travel tips, deals, and tourism must-dos
- Real-time, high-impact content
Audience Connection: Yolanda’s audience relies on her for timely, useful tips and insider recommendations. Her approachable, high-energy content turns casual scrollers into active explorers.
Why Work with Yolanda: A go-to local guide for content that drives discovery and visitor engagement.
Interested in Working with the #exploreKelowna Creators?
Whether you’re looking to highlight your business, event, or experience, our creators can help share your story in an engaging and authentic way. Email me at darby@tourismkelowna.com and we can discuss content needs and which of the creators may be the best fit.
Click here for a recap of the 2024 #exploreKelowna Creator program.
