Tourism Kelowna's marketing and communication activities run throughout the year. Using a combination of paid media (advertising), earned media (travel media and public relations), owned media (website, e-mail marketing, blogs), and shared media (social media and content), we promote the destination…
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Tourism Kelowna once again completed its annual resident survey. In early November, an independent communication and research firm conducted and compiled the research, which included feedback from over 500 local residents…
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As part of Tourism Kelowna’s annual destination marketing campaign, we’ve focused on increasing visitation in spring, fall, and winter. With the additional challenges in August, we've added additional marketing activities to help support local tourism business recovery…
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On September 5, Tourism Kelowna was pleased to welcome its newest team member, Darby Svendsen, who will be the lead for Social Media & Content…
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While there are still a few weeks of spring left, the weather and activity levels in Kelowna already feel like summer. As we head into peak travel season, we've compiled a general forecast for summer and recent consumer insights that may benefit you and your business…
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Tourism Kelowna’s 2022-23 winter advertising campaign ran from mid-November to the end of February, with placements in BC, Alberta, and Ontario. The campaign was our largest investment in winter marketing to date…
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Tourism Kelowna’s spring paid advertising began to roll out last week…
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In November 2022, Tourism Kelowna completed its annual resident survey to collect feedback about the tourism industry and Tourism Kelowna as an organization. The information collected from this survey allows us to monitor overall satisfaction and engagement, and spot trends or identify any items needing further attention or consideration…
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Tourism Kelowna conducted its annual member survey between October 4 – 26, 2022, to collect feedback from local tourism industry members and gauge awareness and satisfaction levels with our programs and services…
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Tourism Kelowna is pleased to welcome Shereen Abbas to our team, as she takes on the Travel Media & Communications role for the organization…
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