Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
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2024 was a milestone year for Tourism Kelowna's Business Development Team, marked by impactful initiatives, cross-market collaborations, and significant results…
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Tourism Kelowna collects research data from numerous sources, which helps support and inform our team's work while also allowing us to identify trends and patterns in the local market. Key indicators, including visitation, hotel occupancy, airport passenger numbers, visitor spending, and more, are regularly posted and collected…
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The Tourism Kelowna marketing team collaborates with various communities and sectors to market niche activities and/or themes through the Destination BC Co-operative Marketing Partnerships Program (Co-op Program)…
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We want to recognize and celebrate some of the award wins and highlight notable news from our local tourism industry over the past few months…
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Nanaimo Airport (YCD) and Kelowna International Airport (YLW) were recently awarded the Best in Airport Partnerships Award by Airports Council International - North America at the 2024 Excellence in Airport Marketing, Communications, and Customer Experience Awards. This prestigious award recognizes…
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