Your Feedback Matters: Participate in Tourism Kelowna's Annual Member Survey

1 min read

Every year, Tourism Kelowna distributes a survey to its voting members to measure their overall satisfaction with the organization's programs and services. This survey provides businesses with the opportunity to share their feedback and views with our team, which in turn helps us make strategic and tactical changes that directly impact their needs. …

2022 Industry Indicators Update and Forecast

5 min read

Performance measures for January to June 2022 indicate that Kelowna and the Central Okanagan’s tourism industry has performed well in the first half of the year. Overall, industry indicators have increased compared to the last two years (during the COVID-19 pandemic) and are close to 2019, which was our highest, benchmark year. While we are confident about the forecast for the second half of 2022 and into 2023, we continue to closely monitor national economic conditions that may impact consumer spending and travel behaviour. …

Work Continues on Tourism Destination Development Plan

3 min read

Generating over $2B in economic activity for our community, tourism is an integral part of our economy. Our region's diverse activities and attractions, along with the area's natural beauty, often convert visitors into new residents. To ensure the Central Okanagan remains beautiful and accessible for travellers and residents alike, Tourism Kelowna is working to manage our visitation and plan the future of tourism in our community.  …

Stakeholder Feedback Matters

1 min read

Every year, Tourism Kelowna distributes a survey to its voting stakeholders to measure their overall satisfaction with the organization's programs and services. The survey provides stakeholders with the opportunity to share their feedback and views with our team, which in turn helps us make strategic and tactical changes that directly impact their needs. …

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Golf Industry Driving Economic Impact in British Columbia

2 min read

The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…