Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Golf Industry Driving Economic Impact in British Columbia

2 min read

The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…

TIAC Seeking Industry Support

1 min read

The Tourism Industry Association of Canada (TIAC) has launched an easy-to-use online platform so tourism industry members can quickly send a letter to their respective Member of Parliament asking them to support the tourism sector.…

Kelowna's Tourism Industry Fast Facts

1 min read

As part of Tourism Week, May 24-31, we are sharing ten key indicators that highlight the importance of the tourism industry in Kelowna's overall economy. Tourism in Kelowna is a $1.25 billion dollar industry and is one of the top 5 industries in the city. Tourism generates $142 million in tax…