Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Golf Industry Driving Economic Impact in British Columbia

2 min read

The results from the 2019 Canadian Golf Economic Impact Study are in and the golf industry produced $16.5 billion in direct economic impact across our nation, including $3.4 billion in British Columbia. With one of the longest golf seasons in Canada, golf-related expenditures in BC were second only to Ontario, which has more than double the number of courses…

TIAC Seeking Industry Support

1 min read

The Tourism Industry Association of Canada (TIAC) has launched an easy-to-use online platform so tourism industry members can quickly send a letter to their respective Member of Parliament asking them to support the tourism sector.…

Kelowna's Tourism Industry Fast Facts

1 min read

As part of Tourism Week, May 24-31, we are sharing ten key indicators that highlight the importance of the tourism industry in Kelowna's overall economy. Tourism in Kelowna is a $1.25 billion dollar industry and is one of the top 5 industries in the city. Tourism generates $142 million in tax…