Get Involved: Showcase Your Business by Promoting Local Events or Activating Your Space

3 min read

As we approach the end of the year, excitement continues to build for the major events taking place in 2025: Montana's Brier and Country Music Week. While major events provide a fantastic opportunity to tap into a new consumer base, we know there are events of all sizes happening all year round, helping to create vibrancy in the community…

Major Events Update and Outlook

3 min read

Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…