Tourism Kelowna Attends Sport Events Congress

2 min read

From April 7-9, Tourism Kelowna attended the 2021 virtual edition of Sport Events Congress (SEC) hosted by Sport Tourism Canada. SEC is a three-day interactive and educational event and the largest annual gathering of professionals connected to Canada's $6.8 billion sport tourism industry…

Major Events Update and Outlook

3 min read

Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…