Getting Set to Welcome the 2026 Memorial Cup
In just over four months' time, Kelowna will welcome back the Memorial Cup for the first time in more than 20 years…
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Tag: Major Event Strategy
Spotlight: 2025’s Big Moves in Hosting Sports & Major Events
2025 has been a banner year for sports and major events in Kelowna. Our city proudly hosted some of the largest events our community has seen: the return of the Montana’s Brier for the first time in 56 years and Country Music Week & the CCMA Awards, which were hosted in Kelowna for the first time. …
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Showcasing Kelowna's Sport Tourism Advantage at SPOHOX™ Live 2025
On October 29 and 30, I represented Tourism Kelowna at SPOHOX™ Live 2025 in Regina, connecting with event organizers and sport tourism professionals to share why Kelowna is a perfect fit for hosting sport events of every scale, thanks to its world-class venues, welcoming and collaborative community, and stunning landscape…
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Country Music Week Generates Positive Momentum
Country music filled the streets of Kelowna this September as the Canadian Country Music Association (CCMA) Country Music Week made its highly anticipated debut in the city.…
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Kelowna Shines as Host of Country Music Week 2025
Kelowna came alive with the sounds of country music, the buzz of celebration, and the warmth of community as the city and surrounding communities proudly hosted Country Music Week 2025 for the first time…
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Fostering Relationships at Sport Events Congress 2025
Each year, Sport Tourism Canada hosts Sport Events Congress (SEC), the largest sports tourism gathering in the country. This year, more than 300 people—representing national and provincial sports organizations, event rights holders and planners, event management firms, destination tourism professionals, and elected officials—travelled to Calgary, AB, to attend the event…
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One Month Away from the Montana's Brier, Major Events Ramp up for 2025
2025 is gearing up to be an exciting year for major events in Kelowna starting with the return of the Montana’s Brier this February, after a 57-year hiatus…
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Tourism Kelowna’s Business Development Team: 2024 Recap
2024 was a milestone year for Tourism Kelowna's Business Development Team, marked by impactful initiatives, cross-market collaborations, and significant results…
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Country Music Week 2025 Kick Off in Kelowna on September 10
The Canadian Country Music Association® (CCMA®) recently announced that the 2025 CCMA Awards will take place at Kelowna’s Prospera Place on Saturday, September 13…
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Preparing for the 2025 Montana's Brier: "I Speak Curling" Event a Resounding Success
In less than four months, Kelowna will host the 2025 Montana's Brier, Canada's largest and most well-known curling event. This marks the first time in over 50 years that the prestigious championship will be held in our city, and excitement is building across the community…
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