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Photo taken in October 2024.

Tag: Destination British Columbia

Downtown Kelowna during Fall Aerial 10

Growing Your Business Through Travel Trade: Key Takeaways from Tourism Kelowna’s Industry Workshop

By Nicolle Gomez De Sousa, Director of Business Development on

On September 22, Tourism Kelowna welcomed local tourism businesses and industry partners for Growing Your Business Through Travel Trade: From Market Ready to Market Success, an afternoon focused on helping businesses better understand the travel trade opportunity and what it takes to successfully work with tour operators, receptive tour operators, travel advisors and other distribution partners…

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Downtown Kelowna During Summer Aerial 23

2025-26 Resident Perceptions of Tourism Snapshot Series: Key Insights for the Central Okanagan

By Steve Small, Digital Marketing on

Destination British Columbia (DBC) conducted its annual Resident Perceptions of Tourism Survey in November 2025 and recently published the accompanying Tourism Snapshot Series, which includes the Central Okanagan Sub-Region Series. The findings, which were released in July 2026, provide an updated look at how residents view tourism's benefits, impacts, and seasonal balance…

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