Reaching a Local Audience with KelownaNow

1 min read

The results are in—our #exploreKelownalocal campaign with KelownaNow has been a great success. Over the course of 10 weeks, we have been targeting a local audience by creating content and contests for Kelowna residents, encouraging them to explore their own backyard and support local businesses as the COVID-19 pandemic continues…

#exploreKelownalocal Campaign with KelownaNow

1 min read

As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …