Upcoming Webinars and Virtual Events: May 13-19

2 min read

While we may not be able to meet in-person for the time being, numerous organizations are hosting webinars and virtual events that seek to provide information, to help us stay connected, and to inspire new ways of thinking. Each week, we’ll share some of the upcoming webinars and virtual events you can attend…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Knowledge Base: Resources, Communication, and Messaging during COVID-19

3 min read

The COVID-19 pandemic continues to evolve and is having a direct and significant impact on the tourism industry in Kelowna and around the world. Our plan is to help preserve our local visitor economy during these unprecedented times. When it is safe to do so, we will make an additional push to help local businesses recover, and will then develop our ongoing planning to promote our destination…

Knowledge Base: How to Create a Great Listing

3 min read

All businesses that participate in Tourism Kelowna's Base or Enhanced Advertising Programs receive a web listing on tourismkelowna.com. This post will provide tips to help you elevate your web listing, thereby keeping it fresh and drawing in visitors to learn more about your business…

Knowledge Base: Promoting Your Events

4 min read

Does your organization regularly host events, live performances, or workshops? Do you put on special events or festivals that occur sporadically throughout the year? Tourism Kelowna's online events calendar provides an excellent platform to promote your events to visitors and locals alike…