Showcasing the Value of Tourism in Kelowna

8 min read

Prior to the pandemic, tourism in Kelowna and the Central Okanagan was a $2.1 billion dollar industry. As a vital economic driver in the region, there is no doubt of the value that tourism brings, generating close to 13,000 jobs, $443 million in visitor spending, and $204 million in tax revenues for…

5 Things to Keep in Mind as we Approach Summer

6 min read

In a typical year, about 80% of visitors to Kelowna are domestic travellers, with more than half of visitors driving to our region. Last year, with international travel on hold and the US border closed, the percentage of domestic visitors jumped to more than 90%, which is likely going to be similar this year as Canadian travellers look to explore our four-season playground when travel restrictions begin to ease. As BC's Restart Plan moves forward and we prepare to welcome travellers back in the months to come, here are five things to keep in mind…