Attracting Healthcare Meetings to Kelowna

2 min read

The global medical manufacturing industry is booming—biotech, medical device, and pharmaceutical companies from around the world are eager to meet with healthcare professionals to introduce them to innovations that are constantly emerging. What does this mean for Kelowna? With Canada leading the way in pharmaceutical research and development, it means a greater opportunity to attract more meetings from across the country to our destination. …

BCRTS Tourism Summit 2021 Reimagines the Future of Tourism

2 min read

As we look forward to recovery, our collective focus remains on rebuilding a resilient and thriving tourism industry, in a sustainable and thoughtful way. On November 3 and 4, the British Columbia Regional Tourism Secretariat (BCRTS) Tourism Summit 2021 will further this conversation through the delivery of workshops and panels centred around the theme, Reimagining the Future of Tourism: Rebuild, Reframe and Rethink. …

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Expand Your Digital Marketing Skills

2 min read

As consumers and businesses continue to spend more time in the digital sphere, heightened throughout the course of the pandemic, the importance of having strong digital marketing skills is more important than ever. Thanks to our regional, provincial, and national tourism organizations, increasing your knowledge and skills is easy…

Digital Marketing Programs and Resources for Tourism Businesses

2 min read

The importance of having a robust online presence and effective digital marketing increased exponentially over the past year as COVID-19 further shifted the digital landscape. There are several programs and resources tourism businesses can access to help launch or improve their digital platforms and offerings, ensuring they are keeping up to speed with the changing landscape and consumer demand…