We recently launched the second round of videos created through a Destination BC Co-op campaign in collaboration with Lake Country and West Kelowna. Like the fall content produced in 2021, these new videos feature travel experiences that can be enjoyed throughout the Central Okanagan. Blossoms, Okanagan views, spring wine releases, craft beer, and amazing local fare are highlighted as Andrea and Cara of Wheelationshipgoals enjoy the spring season.
Four videos were produced: one for Kelowna, one for Lake Country, and one for West Kelowna, in addition to the flagship longer-form video below that encompasses them all.
This content is being used across several marketing platforms, including Meta and Google, to reach potential travellers in BC and Alberta to entice them to visit this spring. This round of videos includes closed captioning, ensuring the content is accessible to a broader range of people.
To view all videos from the spring and fall campaigns, visit our YouTube channel. We encourage Tourism Kelowna Members and tourism industry partners to share these videos through their communication channels to help us promote spring in Kelowna and encourage further visitation to our region.
If you have any questions or want to learn more about this Destination BC Co-op campaign, don't hesitate to contact me at carla@tourismkelowna.com.
