Tourism Kelowna’s targeted marketing programs are built to spotlight what makes your business stand out, connecting you with travellers eager to explore the region, event planners looking to meet in Kelowna, and locals ready to discover something new.
Whether you’re pouring wine or craft sips, growing or serving up local flavours, curating cultural experiences, or hosting industry leaders, there’s a Tourism Kelowna Marketing Program tailored to amplify your impact. Expect collaborative storytelling, strategic exposure, and measurable results.
Read on to learn more about each program, the benefits for your business, and how to participate in 2026.
Wine Spots
The Okanagan Valley is a premier grape-growing region in BC, home to over 86% of the province's vineyard acreage. Tradition and character define Okanagan Valley wineries, from quiet family-run boutiques to world-class operations that are consistently acclaimed at international competitions.
The Wineries Program supports this vital industry, intending to drive traffic and business to Central Okanagan wineries. Targeting key demographic and geographic audiences, this collaborative approach will highlight the exceptional quality of our wine and the experiences of our destination through various tactics.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisite: This program is open to wineries in the Central Okanagan.
Member: $2000 | Advertiser: $2400 | Deadline: February 2, 2026
View results from the 2025 Wine Spots Program
Sip Spots
Boosting local businesses, our collaborative marketing program supports craft drink makers by raising awareness and driving more customers to participating establishments. In support of craft drink makers, this marketing program will raise awareness of the exceptional quality and experiences offered at local businesses.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Sip Spots is open to businesses that use local ingredients and/or have production facilities in the Central Okanagan, including breweries, cideries, distilleries, craft coffee roasters, and kombucha, juice, or other craft beverage makers.
Member: $1000 | Advertiser: $1200 | Deadline: February 2, 2026
View results from the 2025 Sip Spots Program
Foodie Spots
The Foodie Spots collaborative marketing program aims to boost food and agriculture tourism by enhancing the awareness of food experiences and driving business to local participants. This program is finely tuned to the specific sector, providing outstanding value through tailored strategies and creative tactics that target key markets.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Foodie Spots is for restaurants, cafes, bakeries, and other food-service businesses that use ingredients or products from at least 3 local farms, wineries, food producers, etc.
Member: $1000 | Advertiser: $1200 | Deadline: February 2, 2026
View results from the 2025 Foodie Spots Program
Farm Spots
Focused on local farms, orchards, and markets, our collaborative Farm Spots marketing program supports agriculture-focused businesses by raising awareness and bringing more visitors to participating locations. Celebrating the growers, producers, and seasonal bounty that define Kelowna’s farm-to-table culture, this program highlights the exceptional quality and authentic experiences offered at local Farm Spots.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Farm Spots is for farms, orchards, and markets open to the public
Member: $1000 | Advertiser: $1200 | Deadline: March 31, 2026
View results from the 2025 Farm Spots Program
Culture Spots
The Culture Spots collaborative marketing program highlights the creators, performers, storytellers, and spaces that bring colour and character to our city. From galleries and murals to live music and cultural festivals, this program helps connect visitors to the authentic experiences that make Kelowna unforgettable.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Culture Spots is open to galleries, museums, events, venues, performing arts, and similar culture-related businesses.
Member: $1000 | Advertiser: $1200 | Deadline: March 15, 2026
Meeting Spots
Tourism Kelowna’s 2026 Meeting Spots (formerly known as the Meetings & Conferences Sales Program) connects our region’s meeting and conference partners with qualified planners through strategic sales initiatives, destination marketing, and relationship-driven opportunities.
Click here to view all program details, including pricing for the various partnership options and additional opportunities.
Additional Advertising Opportunities
Tourism Kelowna offers additional opportunities to enhance member businesses' marketing efforts and attract visitors and locals alike. Opportunities include:
- Blog & Social Ads Combo
- Digital Screen Advertising at the Kelowna Visitor Centre
- Online Advertising through the Destination Travel Network
- NEW in 2026 - Enhanced Opportunity: Spot-to-Spot Guided Tours
If you have any questions or would like further information about any of these opportunities, please contact Jacqui Dowling at jacqui@tourismkelowna.com or call (250) 861-1515 ext. 214.
