Why Join the Wine Spots Program? 
1. Amplify Your Reach
Benefit from collaborative advertising efforts that spotlight the exceptional quality of Central Okanagan wineries. Tourism Kelowna enhances your investment by contributing an additional 50% to your advertising spend, ensuring your winery gains prominent exposure across key markets. 2025 marketing activities include BC Touring Guide, edible Vancouver & Wine Country, BC Living, Western Living, Tourism Kelowna social media channels, and more.
2. Engage Targeted Audiences
Our program strategically targets key demographic and geographic audiences, driving traffic, and business directly to your winery. By aligning with Tourism Kelowna, you tap into a marketing dedicated to promoting the region’s wine-related experiences.
3. Feature in Seasonal Campaigns
Your winery will be showcased in seasonal campaigns that highlight the unique offerings of the Okanagan Valley. From spring releases to autumn harvests, be part of narratives that entice visitors year-round.
4. Enhance Online Visibility
Through the Wine Spots program you will be included in dedicated web pages, blog articles, consumer newsletters, and social media on Tourism Kelowna’s high-traffic platforms. This digital presence connects your winery with travellers planning their next wine country adventure.
Program Packages & Pricing
Two participation tiers are available in 2025 to suit your marketing goals:
Option 1: $2,000 + tax (Member Rate) / $2,400 + tax (Advertiser Rate)
Includes:
- Collaborative advertising promoting wine touring, purchasing, and experiences throughout the year.
- Inclusion in program-specific landing page used as CTA for all advertising.
- Collateral indicating your business is part of the program.
- Enhanced listing on TourismKelowna.com (Value: $100).
- Year-round digital display at the Kelowna Visitor Centre (Value: $750).
- Opportunity to participate in wine tasting pop-up at the Kelowna Visitor Centre (exclusive to program participants).
- Inclusion in a quarterly wine-specific consumer email (exclusive to wine program participants).
- At least two mentions in Tourism Kelowna blog articles, promoted through quarterly wine newsletter and Meta ads (Value: $500).
- At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel.
- Year-round social media advertising.
- Content collection by a local creator, photographer, or videographer.
Option 2: $750 + tax (Member Rate) / $1,000 + tax (Advertiser Rate)
Includes:
- Collaborative advertising promoting wine touring, purchasing, and experiences throughout the year.
- Inclusion in program-specific landing page used as CTA for all advertising.
- Collateral indicating your business is part of the program.
This program is open to wineries in the Central Okanagan
Program Timeline:
Commitment due by December 31, 2024, payments due January 2025
Advertising runs January - December 2025
If you're interested in this program for 2025, please contact Jacqui Dowling at jacqui@tourismkelowna.com.