Wine Spots Program

Kelowna’s wine scene is more than a destination—it’s a story in every bottle, a journey through sun-drenched vineyards, and a celebration of community. Tourism Kelowna’s Wine Spots Program is your invitation to be part of this narrative, connecting your winery with travellers eager to explore the heart of British Columbia’s wine country.

The 2026 Wine Spots Program is your opportunity to shine within Kelowna’s thriving wine scene. Built to elevate wineries and wine-focused tasting rooms across the Okanagan, this year’s program offers expanded promotional tactics, increased value, and 50% matching funds from Tourism Kelowna. Designed to spotlight businesses that champion local growers, winemakers, and vineyard experiences, Wine Spots connects visitors to the authentic tastes, textures, and stories of our region. It’s all about celebrating the incredible diversity of Okanagan wine—while supporting the people, places, and practices that make it truly unforgettable.

Why Join the 2026 Wine Spots Program?

$2000 investment = $3000 advertising value (with 50% matched by Tourism Kelowna)
NEW Print Brochure
Guaranteed blog and social media features
Enhanced listing and premium homepage position for promotion
Exposure to 175K+ engaged followers and 25K newsletter subscribers

New This Year:

Print Brochure
- Similar to the 2025 Farm Spots brochure, in 2026 a print brochure will be created to highlight the must-visit wine spots in and around Kelowna participating in the program
- 10,000 minimum printed, distributed through the Kelowna Visitor Centre, Kelowna International Airport, participating businesses, and other Tourism Kelowna member businesses

Proven Results from 2025

In 2025, the collaborative advertising campaign included BC Touring Guide, Western Living, BC Living, edible Vancouver & Wine Country, paid social media and more.

2025 Wine Spots Results

This program delivered targeted, seasonal marketing through trusted outlets ensuring Kelowna's wine story was seen by audiences with a high intent to explore, sip, and savour local. 2026 will include similar tactics from 2025.

Program Details

Sign-Up Deadline: February 2, 2026
Run Dates: March – December 2026
Who should participate? Wineries in throughout the Central Okanagan
Cost:
- $2,000 + GST for members ($2400 for non-members)

What's Included

Paid Advertising
- Seasonal, collaborative advertising campaign reaching new and repeat visitors to the Central Okanagan interested in wine experiences, dining, and wine purchasing. Outlets can include:
  - Western Living
  - BC Living
  - Vancouver is Awesome
  - Castanet
  - Kelowna10
  - Social media ads through Tourism Kelowna channels
Premium placement on Tourism Kelowna channels including:
- Enhanced listing on the Wine Spots Page
- Enhanced listing on the All Wineries Page
- Two guaranteed mentions on the #exploreKelowna blog
- Four seasonal Wine Spots enewsletters
- One organic social media post, dedicated to your business, on Tourism Kelowna channels (over 180,000 audience)
- Year-round digital display screen advertising at the Kelowna Visitor Centre