OKGo Campaign: Phase Two Launch Bolsters Strategic Targeting of Business Events

2 min read

In partnership with the Central Okanagan Economic Development Commission and Accelerate Okanagan, our team is excited to announce the launch of Phase Two of the OKGo campaign, which tells the stories of innovators and entrepreneurs in key business sectors to raise awareness of the Central Okanagan’s economic and tourism opportunities and to position the region for future growth…

Knowledge Base: How to Maximize Lead Opportunities

3 min read

As gathering and travel restrictions began to ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

Tourism Kelowna Hosts Second Virtual Destination Showcase

2 min read

Our business development team, along with Mission Hill Family Estate, Cove Lakeside Resort, 50 th Parallel Estate Winery, and Delta Hotels by Marriott Grand Okanagan Resort, hosted our second virtual destination showcase last week. The two-day event was attended by 43 meeting planners from across the country, joining in from four different time zones. …

Showcasing Kelowna to Planners, Virtually

2 min read

Last week, our business development team hosted its first virtual destination showcase. With all familiarization (FAM) tours and site inspections on hold for now, our team wanted to find a way to connect with potential clients, share destination resources, and introduce them to some virtual Kelowna experiences. …

Business Development Work Continues to Support Meetings and Conferences

2 min read

In late June, our Business Development team hosted a Zoom meeting for our stakeholders that participate in the Meetings & Conferences Advertising Program. With much uncertainty in the marketplace and so many changes at the business and client level, we felt it was imperative to ensure consistent communication and provide opportunities for our partners to share feedback and updates…