OKGo Campaign: Phase Two Launch Bolsters Strategic Targeting of Business Events

In partnership with the Central Okanagan Economic Development Commission andAccelerate Okanagan, our team is excited to announce the launch of Phase Two of the OKGo campaign, which tells the stories of innovators and entrepreneurs in key business sectors to raise awareness of the Central Okanagan’s economic and tourism opportunities and to position the region for future growth…

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Knowledge Base: How to Maximize Lead Opportunities

As gathering and travel restrictions beganto ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

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Tourism Kelowna Hosts Second Virtual Destination Showcase

Our business development team, along with Mission Hill Family Estate, Cove Lakeside Resort, 50 th Parallel Estate Winery, and Delta Hotels by MarriottGrand Okanagan Resort, hosted our second virtual destination showcase last week. The two-day event was attended by 43 meeting planners from across the country, joining in from four different time zones. …

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Tourism Kelowna Attends Virtual Tête-à-Tête Tradeshow

On February 10, on behalf of Tourism Kelowna, I attended Tête-à-Tête, in a new virtual format this year. Hosted by the Canadian Society of Association Executives Ottawa-Gatineau Council, the event welcomed association and not-for-profit leaders, meeting and event planners, and government procurers from across the country.  …

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OKGo Campaign Launches to Strategically Target Industry Conferences

On January 21, Tourism Kelowna was proud to be a part of the OKGo campaign launch, a collaborative project between the Central Okanagan Economic Development Commission, Accelerate Okanagan, and Tourism Kelowna that focuses on sharing the business success stories of the region to attract meetings andconferences, new talent, and business investment. …

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