In addition to its Base and Enhanced Member and Advertiser Programs, Tourism Kelowna offers marketing and advertising programs that your business can participate in. These programs and advertising opportunities allow eligible businesses to work with Tourism Kelowna to generate additional exposure and increase consumer traffic.
Wineries Program 2025
The Okanagan Valley is a premier grape-growing region in BC, home to over 86% of the province's vineyard acreage. Tradition and character define Okanagan Valley wineries, from quiet family-run boutiques to world-class operations, consistently acclaimed at international competitions.
The Wineries Program supports this vital industry, intending to drive traffic and business to Central Okanagan wineries. Targeting key demographic and geographic audiences, this collaborative approach will highlight the exceptional quality of the wine and experiences of our destination using various tactics.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisite: This program is open to wineries in the Central Okanagan.
Member: $2000 | Advertiser: $2400 | Deadline: Commitment by December 31, 2024, payments due January 2025
Learn more about the 2025 Wineries Program
Local Flavours Program 2025
From craft breweries to farm-to-table dining, the Okanagan Valley's food and drink scene is a delicious journey of local and international flavours. Our 2025 Local Flavours Program now features a dedicated initiative featuring separate programs tailored for Food and Craft Beverages.
Local Flavours
This collaborative marketing program aims to boost food and agriculture tourism by enhancing the awareness of agricultural and food experiences and driving business to local participants. This program is finely tuned to the specific sector, providing outstanding value through tailored strategies and creative tactics that target key markets.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Local Flavours is open to businesses that grow, cultivate, and/or use local ingredients, such as markets, farms, orchards, etc. Restaurants, cafes, bakeries, and other food service businesses must use ingredients from at least three local farms, orchards, markets, etc., to participate in the program.
Member: $1000 | Advertiser: $1200 | Deadline: January 31, 2025
Local Flavours – Craft Sips
Boosting local businesses, our collaborative marketing program supports craft drink makers by raising awareness and driving more customers to participating establishments. In support of craft drink makers, this collaborative marketing program will raise awareness of the exceptional quality and experiences offered at local businesses.
Click here for more information regarding program tactics and the benefits of participating.
Prerequisites: Craft Sips is open to businesses that use local ingredients and/or have production facilities in the Central Okanagan, including breweries, cideries, distilleries, craft coffee roasters, as well as kombucha, juice, or other craft beverage makers.
Member: $1000 | Advertiser: $1200 | Deadline: January 31, 2025
Learn more about the 2025 Local Flavours Programs
NEW: Blog & Social Ads Combo
All Tourism Kelowna Member Businesses can now work with us to increase awareness of your business through our channels. The NEW Blog & Social Combo includes a dedicated article on the #exploreKelowna blog about your business, experience, and/or event promoted through social media ads on the Tourism Kelowna Facebook and Instagram accounts to your target audience.
Click here for more information on this new marketing program.
Prerequisites: Open to all Tourism Kelowna member businesses only to promote activities, experiences, and/or events relevant to tourists.
Rates:
- 1 article & social media advertising campaign - $1200
- 2 articles & social media advertising campaigns - $1000 each ($2000 total)
- 3 articles & social media advertising campaigns - $800 each ($2400 total)
*Please note, one business can purchase a maximum of three articles per year.*
Learn more about the Blog & Social Ads Combo.
Arts & Culture Program 2025
A collaborative marketing campaign for the arts & culture sector will take place in 2025 with more information shared early in the new year.
If you have any questions or would like further information about any of these opportunities, please contact Jacqui Dowling at jacqui@tourismkelowna.com or call (250) 861-1515 ext. 214.
