Tourism Kelowna was pleased to be included in the finalists for the Wine Growers of BC Industry Recognition Awards Ceremony held on Tuesday, March 12, in Penticton. Tourism Kelowna's work earned us a spot in the Master Marketer category among other finalists, including uncorkBC, Gone West Wine Club, and the Okanagan Wine Festivals Society. Congratulations to Kayla Bordingnon of uncorkBC / BC Wine Passport program, who received the award.
The master marketer category recognizes an innovative winery, regional wine association, retailer, restaurant or tourism organization that thought outside the box this year to promote the Wines of BC; whether through an innovative marketing campaign, launching an in-demand new product or creating a unique wine-focused event. Tourism Kelowna was nominated by a local member winery.
Pictured above, finalists in the inaugural "Master Marketer" category, including Lisanne Ballantyne, Tourism Kelowna; Annika Betts & Tanja Martell, Gone West Wine Club; Kayla Bordingnon, uncorkBC; and Kimberly Hundertmark, Okanagan Wine Festivals Society.
For more information on the awards, including the winners of other categories and past winners, please visit the Wine Growers of BC's website.
