This September, Kelowna will be at the centre of Canadian country music as the city proudly hosts Country Music Week 2025 and the 2025 CCMA Awards presented by TD. This four-day celebration, taking place from September 10 to 13, is the biggest week in Canadian country music, bringing together top artists, industry leaders, and fans for live concerts, VIP experiences, and networking opportunities. The event culminates in the CCMA Awards presented by TD, a two-hour live broadcast on CTV, reaching millions nationwide and beyond.
Why Partner with the Event?
Country Music Week and the CCMA Awards presented by TD offer exceptional exposure for brands looking to align with one of the most significant cultural events to take place in Kelowna. Sponsorship packages provide tailored opportunities to engage with fans, artists, and industry professionals alike.
The Event in Numbers
- Social media reach of more than 379M
- Awards reach of more than 2.3B
- Editorial reach of over 3.3B
- Year-over-year growth of 18% in the country music genre
Sponsorship Opportunities
Several different opportunities are available that target specific objectives, audiences, and price points. Brands can align themselves with top-tier country music talent through Award & Nomination Sponsorships, gain national recognition while celebrating excellence with Gala & Industry Awards Sponsorships, connect with visitors and locals through Local Event & Activation Opportunities, and elevate their presence with VIP Experiences & Branding, offering premium event sponsorships and customized activations.
Be Part of the Experience
By sponsoring Country Music Week 2025, you’ll position your brand alongside the biggest names in Canadian country music while engaging a passionate and growing audience. Don’t miss your chance to be a key player in one of Canada's most anticipated music events!
For more details on sponsorship opportunities, contact sara@tourismkelowna.com
Country Music Week was secured in part through Tourism Kelowna's Major Events Strategy in partnership with the City of Kelowna. This collaboration positioned Kelowna as the perfect host for the Country Music Week 2025, with our team assisting in preparing the bid document, securing funding, and nurturing key relationships with the Canadian Country Music Association, Creative BC, the Province of BC, and key local stakeholders.
