Collaboration has always been one of Kelowna's greatest strengths, and the 2026 Ignite Kelowna Destination Lure Guide is a perfect example of what we can accomplish when we work together.
We're proud to recognize the many Meeting Spots program partners whose investment and participation helped bring this publication to life, alongside our Business Development and Marketing & Communications teams. Featuring the region's exceptional hotels, venues, wineries, attractions, experiences, and meeting services, the Ignite Destination Lure Guide offers a compelling snapshot of why Kelowna remains one of Canada's premier destinations for meetings, conferences, and incentive travel.
The guide will play an important role in our team's sales efforts throughout the coming year—it will be prominently featured at our booth during the Canadian Meetings + Events Expo (CMEE) and IMEX America, providing meeting planners with an inspiring and comprehensive resource to explore Kelowna's business events offerings and connect with participating partners.
Image credit: Ken Hagen
The reach of this publication is significant. The print edition was distributed to 14,882 qualified meeting and event planners primarily across Canada, while the digital edition has reached 13,292 planners, extending Kelowna's visibility well beyond a tradeshow floor. Together, these distribution channels ensure our destination remains top of mind with thousands of decision-makers actively sourcing locations for future meetings and events.
Publications like the Ignite Destination Lure Guide are an important component of our year-round business development strategy. They help tell Kelowna's story, reinforce our destination brand, and provide planners with a trusted resource they can reference long after an event or sales call has concluded.
Thank you to all of our participating Meeting Spots partners for your continued collaboration and investment. Your support strengthens Kelowna's collective presence in the business events marketplace and helps us showcase the incredible experiences our destination offers.
We look forward to sharing the guide with planners at CMEE and IMEX America as we continue to generate new opportunities for our industry partners.
If you have any questions about the guide or Tourism Kelowna's business events' strategy and initiatives, please connect with me at nicolle@tourismkelowna.com.
