Kelowna is getting ready to welcome hundreds of delegates for the 2026 BC Tourism Industry Conference, taking place March 4 to 6 at the Delta Hotels by Marriott Grand Okanagan Resort.
The influx of conference delegates means increased visitation, particularly in the downtown core, during what is traditionally a quieter time of year. While delegates will be busy learning and networking, they may also be setting out to explore the region before, during, or after the conference.
- If you're a Tourism Kelowna member, don't forget to submit your exclusive offers for delegates by February 25 to showcase your business to a highly engaged, values-aligned audience. You can learn more and find the submission instructions here—be sure to select the "2026 BC Tourism Industry Conference" category when submitting your offers
- We also encourage you to let your team members know the event is taking place, so they can join us in welcoming delegates to the region.
During the conference, our mobile visitor centre will be set up at the Delta Grand at the following times so our team can answer questions about the area and offer delegates suggestions of things to see and do:
- March 4: 9:30 a.m. to 6 p.m.
- March 5: 8 a.m. to 5 p.m.
- March 6: 8 a.m. to 1 p.m.
Please direct visitors to our mobile team or to the Kelowna Visitor Centre on Queensway Avenue if they have questions about the area.
Together, we can ensure everyone visiting for the 2026 BC Tourism Industry Conference has a remarkable experience, not only at the event but also while they #exploreKelowna.
About the BC Tourism Industry Conference
The BC Tourism Industry Conference is an annual event hosted by the Tourism Industry Association of BC that brings together industry members from across the province to learn, celebrate, and inspire one another. The annual BC Tourism Industry Awards are handed out at a gala event during the conference.
This year's theme, "Transformative Power of BC Tourism,” celebrates tourism’s ability to foster cultural understanding, revitalize local economies, and promote stewardship of the province’s natural and cultural assets. It underscores the idea that tourism, when thoughtfully managed, can be a powerful force for positive change and shared prosperity across British Columbia.
