Love for Kelowna Day celebrates who we are and where we live—it's also the perfect opportunity to increase awareness and celebrate the importance of our region's tourism industry.

Launched in May 2020, Love for Kelowna Day was initially started to encourage residents to support local businesses, explore their favourite places, and share why they love Kelowna while travel was on hold. Now, the day centres around connecting residents and visitors with more tourism businesses and showcasing our community. 

This year, Love for Kelowna Day will be celebrated on September 27, in conjunction with World Tourism Day. To help spread the love, encourage visitation to local businesses, and deliver additional advertising exposure, we are offering Tourism Kelowna Members the opportunity to be involved as partners for this full-day event.


Offer an exclusive deal on September 27

To encourage visitation to local businesses and provide additional exposure, we're offering Tourism Kelowna Members the opportunity to be involved as partners on Love for Kelowna Day by offering an exclusive deal, experience, or promotion that provides exceptional value and that is available on September 27 or the week leading up.

For example:

  • 25% off
  • 2-for-1 deals
  • Special packages created for Love for Kelowna Day
BENEFITS TO YOU
  • The Love for Kelowna Day landing page will be promoted through local media outlets and social media from September 20 - 27. When you add your offer, your business will receive a surge of local promotion and awareness.
  • Tourism Kelowna’s Facebook and Instagram accounts will also be promoting Love for Kelowna Day and the offers organically. 
    • Tag us in your posts about your promo for an even greater chance to get additional exposure.

Space is limited to 20 offers, and we will prioritize offers that provide exceptional value to customers. Please note that all experiences may not be able to be included. 

Please email marketing@tourismkelowna.com as soon as possible if you'd like to be included in this promotion. The earlier you're posted on our webpage, the more exposure your business will receive.

What to send:

  • Name of your offer
  • Dates it will run (it can run only on September 27 or the week leading up!)
  • One image to complement your offer
  • Any restrictions

Post about Love for Kelowna Day on social media

Love for Kelowna Day 2025 In-Feed Overlay Example   Love for Kelowna Day 2025 Story Overlay Example

We've created overlays you can upload to Canva to craft your own in-feed or Story posts to help promote Love for Kelowna Day. Simply add photos showcasing your business or what you love most about Kelowna, then post away! These overlays can be downloaded via DropBox here. 

Here is some sample messaging for in-feed posts promoting the event:

  • This Love for Kelowna Day, join us in celebrating our region by supporting local and savouring the Okanagan's season of abundance.
  • Fall in Kelowna is about more than golden leaves—it’s about generosity, gratitude, and community. This Love for Kelowna Day, let’s celebrate together by showing love for local businesses.
  • The harvest is in, and our tables are full. Celebrate Love for Kelowna Day with a glass, a bite, or a sip of the Okanagan’s bounty—all grown, crafted, and shared with love right here.
  • Every time you shop local, you keep our community thriving. Celebrate Love for Kelowna Day with us by choosing local and sharing your gratitude for this place we call home.
  • This Love for Kelowna Day, fall into adventure close to home. Explore local attractions, reconnect with the land, and celebrate the season’s abundance.

Feel free to adjust this messaging as it works for your business, aligning where possible with Tourism Kelowna's fall campaign themes of warmth, generosity, and abundance. 

Remember to tag us (@tourismkelowna) when you post, and for extra love and visibility, be sure to include the hashtags #loveforkelownaday and #loveforkelownaday2025.


What else is happening?

Contest & New Video Content

  • A brand to Love for Kelowna Day video is being published on September 20 via social media.
  • The video will feature a contest that encourages people to share their love for Kelowna by commenting and sharing.

Landing Page Advertising

  • As mentioned, the Love for Kelowna Day landing page will be promoted through digital display ads with local outlets, through Tourism Kelowna social media channels, and more.
  • The landing page includes contest information, the new video, and all business offers.

Activation at the Kelowna Visitor Centre

  • To spread the love even further, visitor centre staff from Peachland, West Kelowna, and Lake Country will be on hand throughout the day to encourage people to visit a new place within the Central Okanagan.
  • Upon entry into the visitor centre, the public will be encouraged to enter a draw for a Love for Kelowna gift basket.
  • All Love for Kelowna apparel will be on sale for 20% off.

We can't wait to celebrate our amazing home and the exceptional tourism experiences here!